Royal Partners

Background and Business Model

Royal Partners operates exclusively with in-house brands, meaning affiliates promote casinos fully owned and operated by the parent company. This vertical integration allows direct control over player experience, commission terms, and brand consistency. The affiliate program has been running for more than seven years, with a portfolio that has grown from 16 to at least 18 brands. Each brand is designed to target different player demographics and geographies, offering a combined library of thousands of slots and table games from over 65 providers. The company positions itself as a reliable partner for affiliates, emphasizing clear communication and fast decisions.

Commission Structures and Payouts

Affiliates can choose from three commission models: Cost Per Action (CPA), Revenue Share (RevShare), and Hybrid (a mix of both). Depending on the agreement, payouts are made weekly or monthly, with a minimum payout threshold of 100 EUR, which is standard for the industry. The program claims over 500 active affiliates, indicating a sizable partner base. Royal Partners also provides marketing tools and dedicated support, though specific details on these resources are not extensively documented in public sources.

Recognition and Awards

Royal Partners has gained notable industry recognition. In 2025, it was named Best Affiliate Partner at the Askgamblers Awards, highlighting its reputation among affiliates and players. Additionally, its brand LEX won Best Casino at the SIGMA Awards in the same year. These accolades signal a strong market presence and trust within the iGaming community.

Recent Developments and Communication

In May 2025, Royal Partners issued a public statement via LinkedIn explaining that it had temporarily suspended acceptance of new traffic to complete a verification process. A week later, the company announced that verification was nearly finalized and that payouts would resume, with a dedicated Telegram bot set up for partner support. This incident suggests a focus on compliance and transparent communication with affiliates. The company’s Instagram account states that its story began seven years ago, placing its founding around 2018.

Operations and Headquarters

Royal Partners is based in Willemstad, Curaçao, a common jurisdiction for iGaming companies. Its LinkedIn page classifies the business as a “Public Company” within the “Entertainment Providers” industry, employing between 201 and 500 people. The exact founding location is not disclosed, but the headquarters in Curaçao is well-documented. The company does not publicly list its C-level executives or founders, and no individual could be confirmed in a leadership role from available sources.