RevenueLab
- Founded
- 2011-01-01 in Tbilisi, Georgia
- Headquarters
- Limassol, Cyprus (registered headquarters); Tbilisi, Georgia (operational office)
RevenueLab (stylized as revenuelab.) is a performance-driven iGaming affiliate network founded in 2011, connecting affiliates with over 1,200 casino and betting brands under a single dashboard. The platform supports all major payment models – CPA, RevShare, and Hybrid – and accepts traffic from SEO, PPC, ASO, Facebook, email, and SMS. RevenueLab differentiates itself by allowing publishers to manage campaigns across multiple advertisers and models without switching accounts. The network is known for close collaboration with partners, as illustrated by a mid-2025 campaign with 420Team that generated over $18,500 net profit and 528% ROI using email traffic for Tier 1 GEOs. Headquartered in Limassol, Cyprus with operational offices in Tbilisi, Georgia, the company remains privately held and does not disclose financials or headcount. Its focused, partner-centric approach has earned it a solid reputation in the iGaming affiliate space, though it operates at a smaller scale than top-tier networks like Income Access.
Detailed Review
Company Profile
RevenueLab is a pure-play iGaming affiliate network that distinguishes itself by offering a unified platform where affiliates can work with all payment models (CPA, RevShare, Hybrid) and access more than 1,200 casino and betting brands through a single personal account. Founded in 2011, the company has steadily grown its brand portfolio and partnership ecosystem.
Business Model
The network generates revenue by taking a commission on traffic conversions. Affiliates are paid based on the agreed model, and RevenueLab provides dedicated account management to optimize campaigns. The company emphasizes transparency and performance-based recognition, as seen in joint initiatives with direct advertisers like Alpha Affiliates (May–June 2025) where affiliates were acknowledged by measurable results rather than arbitrary quotas.
Products and Services
RevenueLab’s core offering is its Affiliate Platform, a unified dashboard for managing campaigns across 1,200+ iGaming brands. Additionally, the company runs Partnership Initiatives – custom promotional campaigns with tiered bonuses and recognition – and offers Affiliate Support Services including account management, localized creatives, retention funnel optimization, and email list validation, as demonstrated in the 420Team case study.
Market Position
While RevenueLab is a recognised player in the iGaming affiliate space, it operates at a mid-tier level compared to larger networks such as Income Access, Rakuten Advertising, or Catena Media. Its strength lies in flexibility and partner-centric growth, but it lacks the scale, public presence, and venture backing of top competitors. The company is privately held and self-funded, with no external investment disclosed.
Leadership
RevenueLab does not publicly name any C-level executives or founders. The only confirmed leadership members are Konstantin Lukinov (Strategic Affiliate Manager) and Roman Gerasimov (Affiliate Manager), both identified in a joint news release with Alpha Affiliates. It is likely that the company is owned by private individuals or a parent entity that does not publish management details.
Recent Developments
In mid-2025, RevenueLab expanded its partnership with Alpha Affiliates to launch a performance-based incentive campaign. Around the same time, a case study with affiliate 420Team highlighted the network’s ability to achieve high ROI (528%) using email traffic for gambling offers in Tier 1 GEOs, reinforcing its reputation for effective collaboration.
Key Products
RevenueLab Affiliate Platform
A unified dashboard that allows affiliates to work with all payment models (CPA, RevShare, hybrid) and access over 1,200 casino and betting brands worldwide. Supports real-time stats, custom retention funnels, and multiple traffic sources.
RevenueLab Affiliate Network
The core platform connecting affiliates with over 1,200 casino and betting brands. Supports CPA, RevShare, and Hybrid payment models. Provides real-time stats, creative materials, and dedicated account management.
Single Account Multi-Model System
A proprietary platform feature that allows publishers to work with all payment models within one account, without needing separate accounts for each advertiser.
Brand Inventory
RevenueLab offers offers from a wide range of iGaming brands across casino and sportsbook operators in Tier 1 and Tier 2 markets.
Affiliate Manager Support
Each affiliate is assigned a personal manager to help optimise campaigns, provide offers, and troubleshoot.
Partnership Initiatives
Custom collaboration programmes designed to reward performance and encourage sustainable growth, such as the 2025 Alpha Affiliates partnership.
Affiliate Support Services
Dedicated account management, localized creative materials, retention funnel optimization, and email list validation support to help affiliates maximise conversions.