RebelBetting Partners

History and Founding

RebelBetting was conceived in 2007 when two software developers and two professional poker players identified an opportunity to apply data-driven analysis to sports betting. After one programmer left a 12-year job, the prototype was completed within a year and immediately produced a 12% profit in its first month of live testing. The first commercial version launched in 2009, initially focusing on arbitrage (sure bets) and later expanding into value betting (+EV) to cater to longer-term strategies. The company remains privately held, self-funded, and based in Sweden.

Products and Features

The flagship RebelBetting software scans millions of odds across ~100 sportsbooks in real time, identifying mispriced odds by tracking how sharp bookmakers adjust their lines. Features include value bet alerts, sure bet alerts, bet tracking with automatic settlement, and support for exchanges and sharp bookmakers on the Pro tier. The software is web-based (no dedicated mobile app) and requires users to maintain multiple bookmaker accounts. RebelBetting also offers custom solutions such as a white-label version of the software, a dedicated odds service API, and bespoke licensing for partners.

Business Model and Pricing

RebelBetting operates entirely on a subscription basis. A free 14-day trial (limited to 50 bets per day) does not require a credit card. Paid plans include Starter at €99/month and Pro at €209/month, with annual plans offering approximately 30% discount. The company backs its service with a profit guarantee: if the user does not make a profit in the first month, the next month is free. Revenue also comes from the RebelBetting Partners programme, which offers up to 50% revenue share on referred subscriptions, plus white-label and licensing deals.

Market Position and Reputation

With over 17 years in operation and more than 325,000 users across 140+ countries, RebelBetting is a well-established niche player. The company claims over €23 million in total member profit and an average monthly profit of €1,760 per member. It has a presence on Trustpilot and promotes transparency through its profit guarantee and free trial. The main limitation is the lack of a dedicated mobile app and reliance on users maintaining multiple bookmaker accounts to avoid limits. The company does not require a gambling license as it only provides software; users place bets directly with their own licensed bookmakers.

Partnership Programme

The RebelBetting Partners affiliate programme is a key growth channel, offering up to 50% revenue share on subscription referrals. One partner reportedly generated €300,000 in revenue in the first year. The programme targets bookmaker affiliates, media sites, and individual marketers in Europe, the US, and Australia. The company also provides white-label solutions and custom licensing for partners who wish to sell or rebrand the platform. CEO Björn Leyonberg is directly responsible for partnership inquiries.