Raketech Group Holding Plc

History and Milestones

Raketech was founded in January 2010 in Sweden (location inferred from founder nationality; company timeline notes its Scandinavian focus at launch). Initially an online poker affiliate targeting Scandinavian audiences, it launched its first in‑house product, Norake4u, in March 2010. By January 2012 the company had shifted its core focus to casino verticals. A formal M&A strategy began in November 2014, leading to the acquisition of products like TVMatchen.nu (sports) in April 2017 and Shogun Media in June 2018. The company moved its headquarters to Malta in October 2016 and was listed on Nasdaq First North Premier Growth Market in June 2018. Raketech won EGR Affiliate of the Year in 2016 and the Nordics Affiliate of the Year in 2017.

Business Model

Raketech operates as a performance‑driven affiliate and content marketing platform. It owns a network of comparison, community, guide, and social media websites that generate organic, high‑intent traffic. The company charges advertisers (gaming operators) based on performance metrics such as player acquisitions, deposits, or revenue share. Its technology platform provides data analytics, CRM capabilities, and scalable traffic delivery. The model is built on long‑term, transparent partnerships and a commitment to responsible marketing.

Products and Brands

- CasinoGuide.se – A leading Swedish‑language casino comparison site providing reviews, bonus offers, and player guides. - TVMatchen.nu – A sports‑focused community and guide product, acquired in 2017, covering sports betting and live match information. - Norake4u – The first proprietary product, originally a poker affiliate site, later pivoted to casino. - Shogun Media – A portfolio of comparison websites across multiple iGaming verticals, acquired in 2018. - Additional assets include community forums, social media channels, and guide sites targeting audiences in the Nordic region and the UK.

Financial Performance (Recent)

In its 2025 full‑year report published April 2026, Raketech reported improved EBITDA and a stabilised Nordic core. The company saw strong early‑2026 performance with a “Solid Start to 2026” and continued to streamline operations through exclusive partnerships. Q3 2025 showed momentum building via exclusive partnerships. The company maintains a focus on organic growth and strategic bolt‑on acquisitions.

Leadership and Governance

The board includes chairman Christian Lundberg, co‑founder Erik Skarp (board member), and others. The management team underwent significant changes in 2024–2026: co‑founder Johan Svensson returned as permanent CEO in January 2024 after acting in the role following the departure of Oskar Mühlbach. In February 2026, Victoria Darmanin was appointed Interim CFO effective 1 May 2026, succeeding Måns Svalborn who resigned.

Licensing and Regulation

Raketech operates under Maltese company law (registration C77421) and is listed on a regulated exchange (Nasdaq First North). The company states it adheres to a framework for responsible affiliate marketing, though no specific gambling licences are held by the company itself (affiliates typically do not require operator licences).

Competitive Landscape

Raketech competes with other iGaming affiliate networks such as Better Collective, Catena Media, GiG (Gaming Innovation Group’s affiliate arm), and others. Its differentiation lies in its platform‑first technology stack, strong Nordic brand presence, and focus on transparent, data‑driven partnerships.