Pin-up partner
- Founded
- 2016-01-01
PIN-UP Partners is the official affiliate program and direct advertiser for the PIN-UP.World iGaming ecosystem, which includes PIN-UP Casino and PIN-UP Bet. Founded in 2016, the program has grown into a recognized leader in the global affiliate market, serving over 25,000 affiliates across more than 10 GEOs, with a strong focus on CIS, Latin America, South Asia, and Africa. Affiliates can choose from CPA (up to $200), RevShare (up to 50%), or Hybrid commission models, all supported by a proprietary analytics dashboard with real-time tracking and transparent funnel data. The program is known for its strong brand recognition, in-house product with dedicated retention teams, and a wide range of localized creatives and landing pages. PIN-UP Partners has earned multiple industry accolades, including Affiliate Program of the Year 2025 at AffPapa and Best Brand of the Year 2025 at both AWA Bangkok and Conversion Club. It also operates the AffShop loyalty program, where affiliates earn Pincoins for traffic and can redeem them for prizes ranging from branded gadgets to exclusive trips. The team is led by Alex Riddick (Head of PIN-UP Partners) and Stase Blitz (CMO), with the broader organization employing between 501 and 1,000 people.
Detailed Review
Background & Licensing
PIN-UP Partners is a direct advertiser and affiliate program for the PIN-UP.World gaming products. It operates under a Curaçao gaming license and also holds a sportsbook license in Kazakhstan. The program has been active since 2016 and is part of the broader PIN-UP Global group, which provides services such as billing, fintech, game suite management, AML/KYC, legal, HR, payments, PR, SEO, and tech support.
Products & Platforms
The core products promoted are PIN-UP Casino, a modern online casino featuring instant registration, over 4,000 slot games, live dealer tables, and TV games, with a retention-oriented bonus system; and PIN-UP Bet, a sportsbook covering football, esports, virtual matches, and a wide betting line, known for quick start and high engagement features. Affiliates receive access to a proprietary analytics dashboard with real-time statistics, campaign management tools, and automated KPI tracking, as well as a full suite of creatives including promo codes, apps, and localized landing pages optimized for various traffic sources such as Facebook, Google UAC, ASO, SEO, in-app, PWA, push, and clickunder. The AffShop loyalty program allows affiliates to earn Pincoins for traffic and quests, redeemable for merchandise, gadgets, trips, and even cars.
Affiliate Terms & Conditions
Commission models include RevShare up to 50%, CPA up to $200, and Hybrid (RevShare + CPA available upon request). The tracking cookie duration is 30 days, with cookies overwritten by the latest referrer. An activity quota requires a minimum of 10 players within 6 months, otherwise earnings are nullified; anti-fraud measures may increase this to 30 players. An admin fee of 10% is applied to RevShare, and a payment processing fee of 10% is also deducted. Negative carryover is applied by default in RevShare but not in dynamic RevShare+. Payouts are separated by model and expire after 6 months of inactivity.
Awards & Recognition
PIN-UP Partners has received significant industry recognition, including Affiliate Program of the Year 2025 at AffPapa, and Best Brand of the Year 2025 at both AWA Bangkok and Conversion Club. The head of the program, Alex Riddick, was also awarded Best Influencer 2025 at SiGMA Europe.
Key Products
PIN-UP Casino
An online casino with over 4,000 slot games, live dealer tables, and TV games, featuring instant registration and a retention-oriented bonus system.
PIN-UP Bet
A sportsbook covering football, esports, virtual matches, and a wide betting line, known for quick start and high engagement features.
Proprietary Analytics Dashboard
A real-time CRM with transparent stats, funnel analytics, cohort/promo tracking, and automated KPI alerts for affiliates.
AffShop Loyalty Program
A rewards system where affiliates earn Pincoins for traffic and quests, redeemable for merchandise, gadgets, trips, and cars.
Creatives & Landing Pages
Localized promo codes, apps, and landing pages optimized for traffic sources like Facebook, Google UAC, ASO, SEO, push, and clickunder.
Offices & Headcount
750 employees (approx.)
Key Persons
Alex RiddickHead of PIN-UP Partners