Alex Riddick (Alexander Matyashev) is a seasoned iGaming affiliate marketing executive with over 13 years of industry experience. He is widely recognized for his expertise in traffic arbitrage, strategic brand development, and building high-performance teams. Based in Cyprus, Riddick currently serves as CEO of PIN-UP Partners (also known as PIN-UP TRAFFIC), a major iGaming affiliate program. In 2024, he launched Riddick's Partners, an affiliate network uniting top specialists and providing exclusive solutions for partners.
Beyond his business roles, Riddick is a prolific industry voice. He hosts the podcast "The Riddick Level", speaks at major conferences such as Affiliate World Europe and Conversion Conf, and organizes exclusive private meetups for industry leaders. His influence has earned him a nomination for "Influencer of the Year" at the G Gate Awards. Riddick's career in iGaming began around 2012, and over the years he has held senior roles in affiliate marketing, culminating in his current leadership positions at PIN-UP Partners and Riddick's Partners.
Career History
| Company | Role | Dates |
|---|---|---|
| v.partners | CEO | – present |
| Pin-up partner | Head of PIN-UP Partners | – present |