iGaming Affiliate
Companies offering igaming affiliate in the iGaming industry — 10 listed.
VegasLegends
Sofia, Bulgaria
VegasLegends is a high-performance iGaming affiliate program launched in 2024 by industry veterans Bilyan Balinoff and Cedomir Tomic. Based in Sofia, Bulgaria, the program provides access to a portfolio of player-facing online casino brands including Tiki Casino, Talismania, Roman Casino, and the recently launched OnlyWin Casino. Commission structures reach up to 55% revenue share, with flexible options such as CPA, hybrid, and fixed-fee deals. The company differentiates itself through fast payments, dedicated support, and a full-stack approach covering affiliate and media buying, CRM, and creative development. Despite its short history, VegasLegends has already won multiple industry awards and established a presence at major events like iGB L!VE. The leadership team, headed by CEO Desislava Zaharieva, focuses on technology, team investment, and partner-centric results, targeting both new and established affiliates in regulated and emerging markets.
Blockbuster Partners is an iGaming affiliate program that acts as the official marketing channel for several online casino brands, including Larabet.com and Casombie.com. The program is built on the ReferOn affiliate software platform and holds a Costa Rica gaming license, often viewed as a less stringent jurisdiction. It promotes a library of over 6,000 games across its own brands, Blockbuster Casino and MadJoker, with a theme centered on high-stakes entertainment. Affiliates are offered a high-commission structure with a minimum monthly payout of €100 via bank wire transfer, Neteller, Skrill, or cryptocurrency. Despite its cinematic branding, Blockbuster Partners has a limited public footprint; no founding year, headquarters location, or leadership details have been disclosed in any credible, independent source. The program is listed on several affiliate directories but lacks extensive independent reviews or case studies, suggesting it is likely a small-to-medium private operation.
Acroud AB
Avenue 77 Business Centre, Triq in-Negozju, Zone 3, Central Business District, Birkirkara CBD 3010, Malta
Acroud AB is a publicly listed digital marketing and technology company operating in the iGaming sector. Founded in 2003 in Birkirkara, Malta, the company initially operated as Net Gaming Europe AB before rebranding to Acroud in 2020 to reflect a strategic shift toward software-driven affiliate marketing. Today, Acroud manages over 30 comparison and news websites across more than 20 languages, covering online casino, sports betting, and poker verticals, and generates leads for partner operators through high-quality SEO content. Alongside its affiliate business, Acroud offers proprietary B2B SaaS solutions, most notably the Voonix data-collection platform for traffic analysis, campaign valuation, A/B testing, and financial management. The company also operates streaming services and hosts the live gaming event The Festival Series. Listed on the Nasdaq First North Growth Market under ACROUD since June 2018, Acroud has undergone a comprehensive restructuring in early 2025, gaining full ownership of all subsidiaries and adopting new financial targets for 2026–2028 focused on sustained earnings growth and deleveraging. With a team of over 75 employees across Malta, Denmark, the United Kingdom, and Sweden, Acroud combines long-standing affiliate expertise with scalable SaaS technology to serve the global iGaming market.
Better Media Ltd
Durham, Durham, United Kingdom
Better Media Ltd is a privately held digital marketing and iGaming affiliate business headquartered in Durham, United Kingdom, founded in 2015. The company develops and manages a network of over 50 websites focused on sports information, betting tips, bookmaker reviews, and iGaming communities. Its primary operation involves building affiliate gambling sites that partner with leading bookmakers and online casinos, with a particular focus on the UK market. The most prominent brand is WhichBookie.co.uk, a comprehensive comparison and review platform for betting sites. In addition, the company runs sports blogs dedicated to football statistics and betting tips, further diversifying its content-driven approach to audience acquisition. Operating with a small team of 2-10 employees, Better Media positions itself as a leading developer of digital platforms within the gambling and sports information niche.
PIN-UP Partners is the official affiliate program and direct advertiser for the PIN-UP.World iGaming ecosystem, which includes PIN-UP Casino and PIN-UP Bet. Founded in 2016, the program has grown into a recognized leader in the global affiliate market, serving over 25,000 affiliates across more than 10 GEOs, with a strong focus on CIS, Latin America, South Asia, and Africa. Affiliates can choose from CPA (up to $200), RevShare (up to 50%), or Hybrid commission models, all supported by a proprietary analytics dashboard with real-time tracking and transparent funnel data. The program is known for its strong brand recognition, in-house product with dedicated retention teams, and a wide range of localized creatives and landing pages. PIN-UP Partners has earned multiple industry accolades, including Affiliate Program of the Year 2025 at AffPapa and Best Brand of the Year 2025 at both AWA Bangkok and Conversion Club. It also operates the AffShop loyalty program, where affiliates earn Pincoins for traffic and can redeem them for prizes ranging from branded gadgets to exclusive trips. The team is led by Alex Riddick (Head of PIN-UP Partners) and Stase Blitz (CMO), with the broader organization employing between 501 and 1,000 people.
Lucklandia
Serbia
Lucklandia is a privately held iGaming affiliate website launched in 2023 that focuses on reviewing and promoting online casinos, with a strong emphasis on cryptocurrency-friendly platforms. The company acts as a bridge between players and the iGaming industry, offering curated lists of licensed crypto casinos, slot and table game reviews, bonus comparisons, and gambling news. Its founder, Milica Mitic, is based in Serbia, and the company operates with a lean team of 2–10 employees. Lucklandia covers regulated operators from jurisdictions such as Curaçao, Malta, and Anjouan, and highlights game providers like NetEnt, Microgaming, Pragmatic Play, and BGaming. The site also features sports betting information and promotional codes, and maintains a social media presence on Instagram and LinkedIn. Lucklandia emphasizes security, licensing, and responsible gambling, including GPWA verification and links to BeGambleAware.
Times-Of-Casino is an iGaming affiliate and informational website that serves as a resource for online gambling enthusiasts. The platform offers curated reviews of online casinos, detailed guides on slots and table games, breaking industry news, and analytical articles on gambling strategies and regulatory developments. Its content is designed to help players make informed decisions about where to play, which games offer the best odds, and how to navigate the complex landscape of online betting sites. As a B2B entity, Times-Of-Casino generates revenue through affiliate marketing—earning commissions by directing traffic to partner casinos and sportsbooks. The site positions itself as an independent, player-focused guide, though like many affiliates in the sector, it must balance editorial integrity with commercial partnerships. The platform is accessible globally via its website, and maintains a presence on X (formerly Twitter) under the handle @Times_of_Casino. The company’s terms and conditions explicitly state that it is “an informational platform dedicated to providing reviews, news, guides, and analysis of online gambling platforms” and does not operate a casino itself. While Times-Of-Casino has not publicly disclosed its founding date, ownership structure, or company size, its steady output of articles and social media activity indicate an active, ongoing operation within the competitive iGaming affiliate market.
Revolution Affiliates is a performance-driven affiliate program launched in 2023 as the dedicated partner channel for Revolution Casino, an online gambling platform offering over 6,000 slot and table games alongside a sportsbook. The program also promotes two additional casino brands: God of Casino and Midas Luck. Operating on the MAP affiliate software platform, Revolution Affiliates provides real-time reporting, dedicated affiliate support, and custom marketing campaigns. Affiliates can choose from revenue share models (up to 50% for casino traffic and 35% for sportsbook traffic), CPA, or hybrid plans, with a promise of fast payments. The program has garnered positive testimonials from industry sites such as Casino.org, List.casino, iGamingPub, and AskGamblers, underscoring its reliability and professional management. Revolution Affiliates exhibited at iGB L!VE 2026, reflecting its active presence in the iGaming affiliate space. While the program offers competitive commissions and a high-converting product, it does not publicly disclose its headquarters, founding location, employee count, leadership team, or licensing details, making it less transparent than some longer-established programs.
OLBG
St Albans, United Kingdom
Founded in 2002 by Antony Portno, OLBG (Online Betting Guide) is a UK-based iGaming affiliate and betting community platform that does not offer gambling itself but serves as a comprehensive comparison and information hub for sports bettors, casino players, and slots enthusiasts. The platform is built around a large active community of tipsters who share betting predictions across 22 sports, compete in free-to-enter tipster competitions with over £1 million in prize money awarded, and review UK Gambling Commission-licensed betting sites. OLBG’s flagship app has been downloaded over 1.1 million times and consistently receives high user ratings. Under CEO Richard Moffat, who has led the company since 2005, OLBG has expanded into high-profile sports partnerships including naming rights and sponsorship deals with Harry Derham Racing, Dorking Wanderers FC, and Newbury Racecourse. The company has won multiple industry awards, including Best Sports Betting Affiliate and Marketing Campaign of the Year at the iGB Affiliate Awards.
BayBets
Sliema, Central Region, Malta
BayBets was a German-focused sports betting affiliate that operated a portfolio of comparison portals and content sites directing bettors to licensed sportsbook operators. The company specialised in transparent odds comparison, betting tips, and editorial content optimised for the German market. In December 2017, its assets were acquired by Catena Media, a global iGaming affiliate giant, for an upfront cash payment of €26.5 million, with the acquisition encompassing 50 mostly German-facing websites. Subsequent earn-out payments, amended in July 2019, brought the total consideration to approximately €53 million. Following the acquisition, BayBets ceased to operate as an independent entity and its websites were integrated into Catena Media’s German vertical. The company was incorporated in Malta and its headquarters were listed as Sliema, Central Region, Malta. No independent public presence remains since 2019, making BayBets a historical rather than current iGaming affiliate.
