Performance Partners
- Founded
- 2021-01-01 in Toronto, Ontario, Canada
- Headquarters
- Toronto, Ontario, Canada
Performance Partners is a performance-based affiliate marketing agency that helps e-commerce and direct-to-consumer (DTC) brands accelerate revenue growth by building and managing high-impact affiliate programs. Founded by Frederic Jean-Bart in 2021–2022, the company specialises in recruiting elite affiliates—including influencers, bloggers, and media buyers—and negotiating strategic, sales-focused partnerships that drive measurable results. Unlike generic affiliate networks, Performance Partners operates as a lean, results-oriented partner that closes deals with top-tier affiliates on behalf of clients, ensuring programs are both profitable and scalable. As of early 2025, the agency has worked with over 40 brands, generated more than $80 million in attributable client revenue, collaborated with over 3,500 affiliates, and grown its internal team to 12 employees. The company’s service offering centres on performance-based affiliate program creation, influencer and media-buyer recruitment, and strategic deal-making, all tailored to high-revenue e-commerce businesses. Performance Partners is increasingly recognised in the affiliate marketing ecosystem for its hands-on, sales-driven approach, and has been featured on Everflow’s partner directory and maintains a Trustpilot presence. While its primary focus is DTC and e-commerce, its model and expertise are directly applicable to the iGaming/gambling vertical, where affiliate performance is a critical growth channel. Performance Partners positions itself as a growth partner that aligns compensation with outcomes, making it an attractive option for brands seeking predictable, scalable affiliate revenue.
Detailed Review
History & Founding
The company was founded by Frederic Jean-Bart, who announced on LinkedIn that he started Performance Partners “178 weeks ago” (approximately 3.4 years prior to the post, likely placing the founding in 2021–2022). In the same post, Jean-Bart candidly shared the early struggles—failing to build a $10M company, losing at least five long-term clients, and facing repeated rejections. Despite these challenges, the agency eventually achieved notable traction: 40+ client brands, $80M+ in client revenue, a team of 12 employees, and relationships with over 3,500 affiliates. Jean-Bart also began speaking at industry events and creating content across six platforms.
Service Model
Performance Partners operates on a performance-based model rather than a retainer-only structure. As described on its website, the agency creates performance-based affiliate programs with influencers, bloggers, and media buyers. The emphasis is on closing deals (i.e., securing high-value affiliate partnerships) rather than merely managing existing relationships. Everflow’s partner page highlights the agency’s focus on “sales-oriented recruitment and strategic deal-making,” and Trustpilot reviews echo that the core value is “recruiting and closing deals with elite affiliates.”
Target Market & Applicability to iGaming
The agency’s stated client base is DTC and e-commerce brands. However, its approach—performance-based compensation, influencer/media-buyer recruitment, and data-driven deal-making—is directly transferable to iGaming/gambling operators, where affiliate traffic is a primary acquisition channel. Performance Partners does not publicly label itself as an iGaming specialist, but its core competencies align closely with the needs of sportsbooks, casinos, and fantasy sports platforms.
Market Position & Recognition
Performance Partners has established a credible presence in the affiliate marketing space. It appears on Everflow’s partner directory (a leading affiliate management platform) and maintains a Trustpilot review page, indicating a level of public accountability and client feedback. The founder’s transparency about early failures and eventual wins has also generated organic engagement on LinkedIn, contributing to the agency’s reputation as a scrappy, results-driven partner.
Headcount & Operations
The company’s headcount is approximately 12 employees, as stated in the founder’s LinkedIn post. The geographic location of the headquarters is not explicitly confirmed in the provided sources, though the LinkedIn company page is set to Canada (CA), suggesting a possible Canadian base. No information on office locations or remote-first status is available.
Key Strengths
- Direct, hands-on recruitment of high-value affiliates - Performance-based pricing aligns agency incentives with client outcomes - Proven track record with 40+ brands and $80M+ in generated revenue - Lean team keeps overhead low and focus sharp
Potential Limitations
- Relatively young company with limited public history - No confirmed iGaming-specific case studies yet (though model applies) - Small team may limit capacity for very large-scale programs
Key Products
Omni-Outbound Affiliate Program
The agency’s core service strategy for recruiting and activating a diverse mix of affiliates including publishers, influencers, media buyers, and emailers.
Affiliate Program Management
End-to-end management including recruitment, onboarding, negotiation, and performance optimization.
Affiliate Toolkit Creation
Provision of UGC creatives, landing pages, email templates, and other resources to equip affiliates.
Multi-Channel Targeting
Approach covering content sites, influencers, PPC/media buyers, and email channels.
Affiliate Recruitment
Proactive identification and onboarding of high-volume affiliates (influencers, bloggers, media buyers) for client programs.
Performance-Based Campaigns
Risk-mitigated campaigns where affiliates are compensated primarily on a cost-per-acquisition (CPA) or revenue-share basis.
Partner Marketing Consulting
Strategic advice on partnership marketing, including negotiations and deal structures.
Influencer Recruitment
Targeted recruitment of influencers and content creators to drive performance-based affiliate sales through sponsored deals and commissions.
Media-Buyer Partnerships
Strategic deal-making with media buyers who drive paid traffic and scale affiliate revenue through paid channels.
Strategic Deal-Making
Negotiation and closure of high-value affiliate partnerships, focusing on sales-oriented agreements that maximize client ROI.
Offices & Headcount
12 employees (approx.)
Key Persons
Frederic Jean-BartFounder & CEO