Parimatch Affiliates
- Founded
- 1994-01-01 in Kyiv, Ukraine
- Headquarters
- Limassol, Cyprus
Parimatch Affiliates (branded as PM AFF) is the direct, in-house affiliate program of Parimatch, one of the most established iGaming operators in the global market. The program acts as the exclusive intermediary between the Parimatch brand and webmasters, media buyers, and affiliate teams, offering direct access to the operator’s sportsbook, casino, and esports verticals. With a 30+ year brand heritage dating back to Parimatch’s founding in Ukraine, the affiliate program leverages the operator’s long-term sports partnerships—including official sponsorships with Manchester United, the Argentina Football Association, and UFC Asia—to provide affiliates with trusted, high-conversion offers. Parimatch Affiliates positions itself as a “closed” but flexible program, meaning offers are tailored and rates are negotiated individually based on traffic quality and volume. It primarily operates on CPA, RevShare, and Hybrid commission models, with CPA rates reaching up to $300 for Tier-1 markets. The program provides dedicated affiliate managers, region-optimized creatives, API integration, and detailed analytics. Headquartered in Limassol, Cyprus, the company employs a lean team and is a regular participant in major iGaming industry events such as iGB, SiGMA, and SBC. The affiliate program is operated by Parimatch Group, which in 2024 came under the sole ownership of Sergey Portnov.
Detailed Review
Overview
Parimatch Affiliates is a direct advertiser affiliate program that works exclusively with the Parimatch brand. Unlike third-party aggregators, it offers affiliates a direct line to the operator, enabling faster decision-making, bespoke offer creation, and personalized support. The program is designed for high-quality traffic sources and targets experienced affiliates who can scale in regulated and emerging markets.
Commission Models & Terms
- CPA (Cost Per Acquisition): Up to $300 for Tier-1 geos (e.g., UK, Germany, Canada); up to $150 for Tier-2/3 markets. Payments processed bi-monthly. - RevShare (Revenue Share): Standard rates start at 45% for Tier-1 markets. Paid monthly. - Hybrid: Customizable combination of CPA and RevShare, negotiated per affiliate. - Minimum Payout: $100 (or equivalent in local currency).
Vertical & Offers
- Sports Betting: Full sportsbook coverage with competitive odds, live betting, and exclusive promotions. - Casino: Slots, table games, live dealer from top providers. - Esports: Dedicated esports betting on major tournaments (CS2, Dota 2, League of Legends, etc.). All offers are closed and issued post-registration; creatives and landing pages are tailored to each affiliate’s GEOs.
Tools & Support
- Dedicated account manager for each partner. - API integration for real-time data, postback configuration, and custom tracking. - Detailed affiliate dashboard with smart tracking, analytics, and reporting. - Region-specific promotional materials (banners, landing pages, push notifications). - Access to a private community and industry event invitations.
Strengths
- Direct relationship with a top-tier brand – eliminates middlemen and ensures quick approvals. - High conversion rates – affiliate conversions benefit from Parimatch’s global brand recognition and official sports partnerships. - Flexible, traffic-based negotiations – rewards quality scaling with better rates. - Reliable payments – CPA bi-monthly, RevShare monthly; no reported delays.
Weaknesses
- Closed program – not open to all affiliates; requires approval and demonstration of quality traffic. - Limited public offer list – exact GEOs and commission rates are only disclosed after signup. - No publicly available full product list – Parimatch’s sportsbook and casino are private; affiliates cannot build custom funnels without direct contact.
Industry Reputation
Parimatch Affiliates is widely regarded as a reliable affiliate program within the iGaming community. It participates in major conferences, sponsors events like G Gate 2025, and publishes regular thought leadership content. The program’s integrity is supported by Parimatch’s long-standing presence in the market and its partnerships with high-profile sports entities.
Key Products
Parimatch Sportsbook
Full online sports betting platform covering major leagues with live betting, high odds, and cash-out features.
Parimatch Casino
Online casino offering slots, table games, and live dealer experiences from leading providers.
Parimatch Poker
Online poker room supporting tournaments and cash games.
Parimatch Esports
Dedicated esports betting vertical covering CS2, Dota 2, League of Legends, Valorant, and other popular titles.
Offices & Headcount
30 employees (approx.)