Nordic.Partners
Nordic.Partners is an award‑winning iGaming affiliate network headquartered in the Nordic region, founded by Håvard Lehn to offer a partnership‑focused alternative to standard affiliate programmes. The company has built a trusted reputation by combining bespoke support, proprietary technology, and a data‑driven approach to performance marketing, primarily serving the Nordic market. In a strategic leadership transition, Sara Hägge was appointed CEO of Nordic.Partners, while Håvard Lehn became Group CEO overseeing the broader group, which also includes the affiliate network Princeps and the payment platform AffCollect. The network leverages real‑time analytics, multi‑currency support, and seamless operator integrations to optimise conversion rates and lifetime value for affiliates. Known for its partner‑first philosophy and lean, agile team, Nordic.Partners has received industry recognition and continues to invest in platform capabilities and relationship building. The company’s emphasis on CRM excellence and in‑house innovation positions it as a reliable and innovative choice for affiliates across Scandinavia and beyond.
Detailed Review
Company History and Founding
Nordic.Partners was founded by Håvard Lehn, who identified an opportunity to create a more partnership‑focused affiliate network within the iGaming sector. Starting as a niche network, it grew into a respected brand known for its dedicated account management and competitive revenue‑share models. The company’s focus on long‑term relationships and transparency helped it stand out in a crowded market.
Business Model and Technology
Nordic.Partners operates on a performance‑based marketing model, earning revenue through revenue‑share agreements with iGaming operators. Its proprietary affiliate platform provides affiliates with real‑time analytics, multi‑currency support, and customised tracking solutions. The network is designed to optimise conversion rates and lifetime value, with a strong emphasis on data‑driven decision‑making.
Products and Platforms
The core product is the Nordic.Partners affiliate network, focusing on the Nordic region. Under the same group umbrella are Princeps, another affiliate network, and AffCollect, a payment and collection platform that streamlines revenue flows for affiliates. The group’s strategy includes scaling these complementary services.
Leadership and Strategic Direction
A pivotal leadership transition occurred when Sara Hägge, formerly Head of CRM, was promoted to CEO of Nordic.Partners, bringing deep knowledge of affiliates and internal operations. Håvard Lehn transitioned to Group CEO, overseeing Nordic.Partners, Princeps, and AffCollect, signalling ambitions for broader group expansion. This change ensures continuity while injecting fresh strategic direction.
Market Position and Reputation
Nordic.Partners is well‑regarded for its strong affiliate relationships and ability to adapt to regulatory changes in the Nordic iGaming markets. Although the company does not publicly disclose headcount or revenue, its award‑winning reputation and presence at industry events indicate a mature, well‑managed organisation. The company maintains a lean operation typical of Nordic tech firms, focusing on internal talent development and organic growth.
Key Products
Nordic.Partners
The core affiliate network offering performance-based marketing solutions for iGaming operators, with a focus on the Nordic region and long-term partnerships.
Princeps
An additional affiliate network operating under the same group umbrella, details not publicly available.
AffCollect
A payment and collection platform designed to facilitate revenue flows for affiliates, details not publicly available.
Key Persons
- Havard Lehn
Speaker
- Håvard Lehn
Group CEO at Nordic.Partners