Natural Links
- Founded
- 2015-01-01 in Nicosia, Cyprus
- Headquarters
- Nicosia, Cyprus
Natural Links is a full-cycle search engine optimization agency and self-serve link building platform headquartered in Nicosia, Cyprus. Founded in 2015, the company provides curated, quality-first link placement services across more than 100 countries and 25 languages, serving startups, SaaS firms, IT teams, and brands in highly regulated niches such as iGaming, crypto, finance, and Web3. The platform features a self-service interface that allows clients to purchase instant link placements from a database of over 50,000 verified backlinks, with advanced filtering by domain rating, traffic, GEO, and language. In addition to its marketplace, Natural Links offers full-service SEO campaigns that integrate technical optimization, content creation, crowd marketing, and link building delivered on a project basis. The company reports producing more than 85,000 links per month and completing over 10,000 projects since its inception. With a stated workforce of 400+ professionals, Natural Links positions itself as a scalable solution for businesses that need compliant, organic link growth in competitive verticals.
Detailed Review
Company History and Founding
Natural Links was founded in 2015 in Nicosia, Cyprus by Denys Dementiienko and Erik Ivanov. The company started as a boutique SEO agency and gradually developed a proprietary self-service link building platform. Over the years, it has expanded its inventory to over 50,000 backlinks across 100+ GEOs and 25 languages, becoming a go-to provider for regulated industries.
Business Model
Natural Links operates a hybrid model: a self-serve marketplace where clients can browse and purchase individual links instantly, and a managed service tier where account managers handle strategy, outreach, and reporting. Pricing is transparent per link based on domain authority and traffic metrics. The platform also offers a “pillow link” feature—low-risk contextual links designed to buffer high-authority link profiles and reduce penalty risk. Revenue comes from both one-off link purchases and recurring campaign subscriptions.
Core Products and Platforms
Self-Serve Link Building Platform – A curated marketplace of 50,000+ backlinks from 100+ GEOs with instant placement, DR/traffic filtering, and niche compliance filters. Managed SEO Services – Full-cycle campaigns including technical audits, content marketing, crowd marketing, and custom link building for startups and enterprise clients. Pillow Link Service – Low-risk contextual links that buffer high-authority link profiles, reducing algorithmic penalty risk.
Market Position and Competitors
Natural Links differentiates itself from open link exchanges by emphasizing curation and compliance, particularly for clients in iGaming, crypto, finance, and Web3. Key competitors include other link building platforms like Loganix, FatJoe, and SEOReseller, though Natural Links claims a broader geographic reach and larger inventory. The company has a limited digital footprint in terms of press coverage, relying on client reviews and word-of-mouth for reputation.
Client Base and Reputation
Clients range from startups to enterprise-level companies in highly regulated verticals. The platform’s Trustpilot rating is 4.9 stars, with reviewers consistently praising communication speed, flexibility, and on-time delivery. Many clients report long-term partnerships spanning multiple years. The company claims to have completed over 10,000 projects since inception and produces more than 85,000 links per month.
Leadership and Team
Leadership includes co-founders Denys Dementiienko (CEO) and Erik Ivanov (CTO), along with Andrii Skorikov (COO). The company officially reports 400+ employees on its website, though its LinkedIn page lists 11–50. This discrepancy may reflect the difference between the full NL Tech group and the smaller Cyprus office. The company appears to be bootstrapped, with no disclosed funding rounds or venture capital investments as of 2025.
Key Products
Self-Serve Link Building Platform
A curated marketplace where clients can filter, purchase, and manage backlinks from over 50,000 link sources across 100+ GEOs. Supports instant placements for any budget and DR/traffic target.
Managed SEO Services
Full-cycle search engine optimization including manual link outreach, content creation, crowd marketing, and strategy consulting for regulated industries.
Crowd Marketing
A specific service that places natural-looking links within forum discussions, blog comments, and social media to drive referral traffic and brand visibility.
Pillow Link Service
Low-risk contextual links designed to buffer high-authority link profiles and reduce penalty risk.
Offices & Headcount
400 employees (approx.)