- Founded
- 2011-01-01 in Cyprus
- Headquarters
- Cyprus
Mobidea is a global CPA (Cost Per Action) mobile affiliate network founded in 2011 by Antoine Moreau, a former affiliate marketer who built the platform to solve the issues of lost clicks and delayed payments. Headquartered in Cyprus with operational hubs in Lisbon and Montreal, the network connects over 200,000 affiliates and 800+ advertisers across more than 200 countries. Its core differentiator is an AI-powered Smartlink technology that dynamically routes traffic to the highest-converting offer in real time based on device, geography, and user intent. The company focuses on high-intent verticals such as mobile Value-Added Services (mVAS), lead generation, dating, credit-card submits, nutraceuticals, VPN & CPI, sweepstakes, and auto insurance. Since inception, Mobidea has paid affiliates over US$500 million and maintains a team of 113 employees. The company also operates Mobidea Academy, an educational resource for affiliate marketing best practices. By combining proprietary tracking infrastructure, real-time reporting, and multilingual support in 12 languages, Mobidea positions itself as a reliable, technology-driven partner for performance marketers and brands.
Detailed Review
History & Founding
Mobidea was launched in 2011 by Antoine Moreau, who was an affiliate marketer before founding the network. Dissatisfied with existing networks that caused lost clicks and delayed payments, Moreau built his own platform from scratch, prioritizing the affiliate experience. The early team pioneered the mobile Smartlink concept, enabling a single URL to automatically match traffic with the best offer per visitor. Over 14 years, the network expanded from a small team into a recognized player in performance marketing, known for its proprietary technology and consistent payouts. The company has remained bootstrapped with no external funding as of early 2026.
Products & Platforms
- AI Smartlink Technology: The flagship product—a dynamic routing engine that analyzes device, GEO, carrier, traffic source, and user behavior to send each click to the optimal offer without manual redirects. - Direct Offers: A library of exclusive, direct campaigns across major verticals including Leadgen (finance, insurance, home services), mVAS, Dating, CC Submits, Nutra, VPN & CPI, Sweepstakes, and Auto Insurance, available in over 200 countries. - Real-Time Reporting Dashboard: Affiliates and advertisers access live conversion data, postback stability, and performance breakdowns for campaign optimization. - Mobidea Academy: A blog and training hub with articles, guides, and case studies written by industry practitioners. - Fraud-Free Traffic Guarantee: Mobidea vets traffic quality to protect advertisers from invalid clicks while allowing affiliates to run with confidence.
Operational Strengths
The network is built on in-house technology—tracking, postbacks, and the Smartlink engine are all proprietary. Affiliates benefit from weekly payouts, flexible payment methods, and dedicated account managers with real campaign experience. Advertisers gain access to a large, vetted affiliate base and multiple traffic types including social, native, display, and search. Support is available in 10+ languages.
Key Verticals
Mobidea’s strongest vertical remains mVAS, but it has expanded into high-intent areas such as lead generation (finance, insurance, home services), dating, nutraceuticals, sweepstakes, and VPN/CPI. The lead-gen offering includes multiple conversion models (basic capture, qualified leads, phone-verified, intent confirmation, real-time distribution) with fast approval and tiered commissions.
Global Reach & Scale
- 200,000+ affiliates - 800+ advertisers - 2,000+ active campaigns - 200+ countries covered - 12 languages supported - $500M+ paid to affiliates
Office Locations
- Headquarters: Cyprus - Operations: Lisbon, Portugal, and Montreal, Canada
Headcount
~113 employees
Founding Year & Location
Founded in 2011. While the exact founding city is not specified, the company’s headquarters have been in Cyprus since early operations.
Key Products
AI Smartlink
Dynamic URL that automatically routes traffic to the best‑converting CPA offer based on device, GEO, carrier, and intent.
Direct Offers
Individual campaign links across verticals like mVAS, Dating, Leadgen, Nutra, etc.
Mobidea Academy
Free educational blog and resource centre for affiliate marketers, featuring guides, case studies, and industry news.
Real-Time Reporting Dashboard
Live analytics platform for tracking clicks, conversions, and payouts.
Postback System
Stable conversion attribution and automated data relay.
Direct CPA Offers
Exclusive campaigns in verticals including Leadgen, mVAS, Dating, CC Submit, Nutra, VPN/CPI, and Sweepstakes.
AI Smartlink Technology
A dynamic routing engine that automatically matches traffic to the highest-converting offer based on device, GEO, carrier, and user intent.
Fraud-Free Traffic Guarantee
Traffic quality vetting that protects advertisers from invalid clicks while allowing affiliates to run with confidence.
Offices & Headcount
113 employees (approx.)
Key Persons
Antoine MoreauFounder & CEO