Media&Leads
- Founded
- 2017-01-01 in Warsaw, Poland
- Headquarters
- Warsaw, Mazowieckie, Poland
Media&Leads is a privately held performance media and technology provider headquartered in Warsaw, Poland, founded in 2017. The company positions itself as a smart blend of data-driven user insights and performance-based media planning, specialising in real-time bidding (RTB), marketing automation, and lead generation. Its core focus is on maximising the conversion of media spend into qualified leads for clients, primarily within the iGaming and gambling operator space. Media&Leads maintains a limited organisational size, which allows for a highly tailored, technologically-driven approach to each brand and project. The company’s service offering includes programmatic display, video advertising, creative content optimisation, mobile geofencing, and advanced audience targeting. Media&Leads integrates global technology partners—such as Ignition One NV, Exactag GmbH, 8seconds bvba, and YuMe Inc.—to deliver effective marketing activities. Its active presence at iGB Affiliate conferences (including the Barcelona 2027 edition) confirms its standing as a technology and media buying provider for gambling operators, explicitly focusing on increasing new registrations and first-time deposits (FTDs). The company’s small team size is leveraged as a feature, enabling close collaboration and custom solutions that larger agencies may struggle to provide. Media&Leads operates across multiple European markets, with a strong emphasis on compliance, data privacy, and measurable ROI for its operator clients.
Detailed Review
Company History and Business Model
Media&Leads was founded in 2017 in Warsaw, Poland, as a lean performance media and technology provider targeting the iGaming sector. The company operates as a specialised intermediary that combines proprietary data handling with programmatic buying to drive high-intent traffic and conversions for gambling operators. Unlike full-service agencies or pure ad networks, Media&Leads focuses on real-time bidding (RTB), marketing automation, and advanced audience segmentation to maximise return on ad spend.
Products and Services
Media&Leads offers a suite of services built around programmatic RTB for display and video advertising, marketing automation for lead nurturing, and targeted lead generation campaigns across social, native, search, and display channels. Its video advertising includes creative optimisation with tools to measure natural reactions to content. Mobile geofencing allows location-based targeting near sports venues or other casinos. The company also provides full-service media planning and buying, handling budgets across multiple channels with a focus on performance and ROAS.
Market Position and Partnerships
Media&Leads maintains partnerships with established ad-tech vendors such as Ignition One NV, Exactag GmbH, 8seconds bvba, and YuMe Inc., which enhance its technological capabilities without requiring in-house development. The company's small team (2–10 employees) enables a high degree of personalisation and agility, though it may limit capacity for very large clients or round-the-clock campaign management. Media&Leads is a regular exhibitor at iGB Affiliate Barcelona, confirming its commitment to the iGaming affiliate ecosystem.
Leadership and Structure
The company is led by CEO Dominik (last name not publicly confirmed), who is also associated with betterthantraffic.com. The organisational structure is flat, with no other C-level executives publicly identified. The founding year is 2017, but the founder's name is not disclosed. Media&Leads' limited headcount is positioned as a feature that allows close collaboration and custom solutions.
Key Products
Programmatic RTB
Automated, data-driven buying of display and video ad inventory across multiple ad exchanges, targeting users based on likelihood to convert.
Marketing Automation
Multi-channel nurturing sequences (email, push, retargeting) designed to convert users from initial interest to first deposit.
Lead Generation Services
Targeted campaigns (social, native, search, display) engineered to drive qualified lead volume at a defined cost per acquisition (CPA).
Video Advertising & Creative Optimisation
Dynamic video ad campaigns with A/B testing of creative elements, combined with tools to measure natural reaction to video content.
Mobile Geofencing
Location-based targeting that serves ads to users when they enter or leave predefined geographic boundaries to drive footfall or conversion.
Media Planning & Buying
Full-service management of media budgets across channels (display, video, social, native) with a focus on performance and ROAS.
Offices & Headcount
5 employees (approx.)
Key Persons
Notable past members
- Genevieve Finck — List Manager