
Loterie Romande
- Founded
- 1937-01-01 in Six French‑speaking cantons of Switzerland (Vaud, Geneva, Valais, Fribourg, Neuchâtel, Jura – originally five, with Jura joining later)
- Headquarters
- 14 Avenue de Provence, Case Postale 6744, 1002 Lausanne, Vaud, Switzerland
Loterie Romande (LoRo) is a Swiss public-utility lottery and betting operator holding exclusive rights in the six French-speaking cantons. Founded in 1937 by five cantons, it operates under strict federal and cantonal legislation. The company offers nearly 50 scratch cards, seven draw games including EuroMillions and SwissLoto, sports betting on 26 disciplines, and horse-race betting via PMU. All net profits are distributed to public-interest projects; in 2025 it contributed CHF 252 million to nearly 5,000 initiatives in culture, social welfare, health, education, sport, and more. LoRo pioneered the sale of scratch-card instant-win games in Europe in 1978. It employs 200–500 people and is headquartered in Lausanne.
Detailed Review
History and Legal Framework
Loterie Romande was created in 1937 by the cantons of Vaud, Geneva, Valais, Fribourg, Neuchâtel, and Jura (which joined after its creation in 1979). Its founding purpose was to offer regulated lottery games whose proceeds would serve the public good, a mission that remains unchanged. The company operates under the Swiss Federal Act on Gambling (revised in 2019) and the Intercantonal Agreement on Gambling, which grant it exclusive rights to conduct lotteries and sports betting in the Romandy region. All stakes are collected via retail terminals and the online platform; after paying prizes and operating costs, the entire net profit is transferred to the six Cantonal Distribution Bodies (CPOR), which allocate funds to thousands of projects each year.
Operations and Product Range
Loterie Romande’s product portfolio is divided into four main categories: scratch cards and e‑tickets (47 different games, including best‑sellers Carton, Solo, Dico, and Tribolo), draw games (seven fixed‑schedule draws such as EuroMillions, SwissLoto, EuroDreams, Loto Express, Magic3, Magic4, and Banco, plus supplementary draws SuperStar, SwissWin, and Joker), sports betting (on 26 sports via the JouezSport platform, covering both retail and online live betting), and horse‑race betting (a comprehensive PMU offering with Simple, Couplé, Tiercé, Quarté+, and Quinté+ wagers on about 14,000 races per year). In 2025, gross gaming revenue reached CHF 429.8 million, driven by long EuroMillions jackpot cycles and the success of Loto Express.
Technology and Partnerships
LoRo has invested in modern retail and digital technology. In 2013 it signed a contract with Scientific Games to deploy approximately 3,000 WAVE™ and Flair™ retail terminals along with central application software. In March 2025, it selected OpenBet to power its next‑generation digital and retail sportsbook. The company also uses a technology stack including Atlassian, Amazon S3, Cloudflare, Azure Front Door, and several JavaScript libraries. In 2025 it introduced a new early‑detection tool for at‑risk gamblers on its online platform, using risk‑profiling algorithms to provide personalised recommendations.
Responsible Gambling and Social Commitment
Player protection is a core operational principle. All retail staff are trained to enforce age restrictions, identify risky behaviour, and refer players to support centres. In 2025, 2,959 mystery‑shopper checks were conducted to ensure compliance. The company also applies measures such as self‑exclusion, deposit limits, and mandatory cool‑off periods. Since its creation, Loterie Romande has given more than CHF 2.5 billion to public‑utility projects. In 2025 alone it supported nearly 5,000 initiatives across culture, social welfare, health, education, sport, environment, tourism, and heritage. An example is its partnership with Mobsya, which funded the first production runs of the Thymio educational robot and donated robots to schools. Additionally, CHF 79.2 million in sales commissions were paid to its 2,350 partner retail businesses, providing vital support to local economies.
Financial Summary (2025)
Gross gaming revenue: CHF 429.8 million. Net profit distributed: CHF 252 million (all profits). Number of projects supported: nearly 5,000. Retail commission paid: CHF 79.2 million. Points of sale: 2,350. Average daily contribution: CHF 690,000.
Key Products
EuroMillions
Multi‑national lottery draw held Tuesdays and Fridays; part of the Swiss offering.
SwissLoto
National lottery draw held Wednesdays and Saturdays.
EuroDreams
Multi‑national draw held Mondays and Thursdays.
Loto Express
Fast‑draw game with a draw every five minutes.
Magic3 / Magic4
Fixed‑odds number games with daily draws.
Banco
Instant‑win number game based on a drawing machine.
SuperStar, SwissWin, Joker
Add‑on draws attached to main lottery games.
Carton, Solo, Dico, Tribolo
Best‑selling instant‑win scratch cards and e‑tickets (physical and digital).
JouezSport
Online and retail sports betting platform covering 26 sports, including football, tennis, ice hockey, etc.
PMU Romand
Pari‑mutuel horse‑race betting on approximately 14,000 races per year.
loro.ch
Official online gaming platform for digital scratch cards, draw games, sports betting, and horse betting.
OpenBet sportsbook
Next‑generation digital and retail sportsbook technology integrated in 2025.
Offices & Headcount
350 employees (approx.)
Key Persons
Jean-Luc Moner-BanetDirector General
Jean‑Luc Moner‑BanetChief Executive Officer (CEO)
- François Longchamp
Chairman of the Board
Notable past members
- Jean-Luc Moner-Banet — Developer of Tactilo
- Jean‑Luc Moner‑Banet — Various roles (including development of Tactilo)
- Jean-Luc Moner-Banet — Deputy General Manager
- Jean‑Luc Moner‑Banet — Deputy Director General
Recent News

Underage betting checks find Swiss operators failing nearly half the time
Swiss sports betting regulators found that underage mystery shoppers placed bets in nearly half of 200 checks, with self-service terminals performing worst. The report's publication was delayed by a legal challenge from the operators.
2026-07-16