- Headquarters
- Hercegovačka 17, Savski Venac, Belgrade, Serbia
Lenkep is an international recruitment agency founded in the early 2010s and headquartered in Belgrade, Serbia. The agency specializes in sourcing and placing talent across the IT, FinTech, Crypto, iGaming, and Digital sectors. With a team of 51–200 employees operating across 14 countries, Lenkep positions itself as a multilingual, full-cycle recruitment partner. Its services include direct candidate sourcing, screening, market insights, and hiring strategy, often integrating directly with client teams to fill roles that in-house HR departments cannot cover. The agency has a reputation for speed and flexibility, with case studies showing over $100,000 in cost savings on a single iGaming project and an average time-to-fill of 19 days for 80+ roles over two years. Lenkep offers relocation support and a three-month replacement guarantee, and its team collectively speaks seven languages. The company attends major industry conferences such as Affiliate World Europe and iFX EXPO International, and publishes proprietary salary and organisational structure reports for the iGaming sector.
Detailed Review
Company History and Founding
Lenkep was founded in the early 2010s by Elena Rzyanina, who has over a decade of experience in international HR and recruitment. The agency started in Belgrade, Serbia, and has since expanded to a team of 51–200 employees across 14 countries. The exact founding year is not publicly confirmed, but Rzyanina’s LinkedIn indicates she began her recruitment career around 2012 after previous HR roles.
Business Model and Services
Lenkep operates as a B2B recruitment agency, offering full-cycle recruitment services on a project or retained basis. It does not develop its own technology platforms but provides discrete service products: executive search for C-level roles, volume hiring (e.g., 100+ influencers), embedded recruitment teams placed directly within client HR departments, market entry recruitment for building teams in new jurisdictions, and a three-month replacement guarantee. The agency also sells proprietary industry salary reports, such as the “Salary and org structure overview in iGaming for online casinos.”
Market Position and Clients
Lenkep targets high-growth, internationally distributed companies in niche technical and commercial domains, particularly iGaming, FinTech, and cryptocurrency. Its core value proposition is locating talent that is difficult to find through standard channels, including candidates with rare language combinations (e.g., Russian-fluent professionals in Kenya) or deep domain expertise in areas like affiliate management and AML compliance. The company’s website presents five anonymised case studies demonstrating measurable outcomes, including cost savings of over $100,000 on an iGaming project and an ongoing two-year embedded partnership with a client referred to as “ZM Team.” The agency attends major industry conferences and publishes proprietary data reports to establish credibility.
Leadership
Lenkep’s leadership is lean: founder and CEO Elena Rzyanina has over a decade of industry experience and a background in law. The website lists two other C-level executives – a COO named Olga and a CMO named Daria – but no surnames or additional public profiles are provided. No CFO, CTO, or other C-level roles are publicly identified. The company’s business registration suggests a sole-proprietor structure, which may raise questions about scalability for large enterprise contracts.
Risks and Considerations
The primary risk for clients is Lenkep’s relatively low public profile and limited independent third-party validation. There is little coverage in trade press, no verified employee reviews on sites like Glassdoor, and the business registration as a sole proprietor may indicate limited financial backing. However, for companies needing fast, flexible, and culturally attuned recruitment in the iGaming/FinTech crossover space, Lenkep presents a credible option based on its case studies and operational presence.
Key Products
Full-cycle Recruitment
End-to-end talent acquisition including sourcing, screening, interviewing, offer management, and onboarding.
Executive Search
Targeted headhunting for C-level and senior management roles such as CMO, Head of Sales, and AML Specialist.
Volume Hiring
Mass recruitment of influencers, buyers, affiliates, or other staff for project-based or scaled operations.
Market Entry Talent Acquisition
Building entire teams from scratch for companies entering new geographic markets, e.g., Russian-speaking FinTech team in London or Kenyan team for East Africa.
Remote Hiring Support
Locating and vetting candidates for remote-first positions across IT, GameDev, and digital sectors.
Relocation Assistance
Facilitating candidate moves to new countries as part of the placement process.
3-Month Guarantee
Replacement guarantee on placements if the candidate leaves the role within three months.
Embedded Recruiting
Placing dedicated recruiters within client teams to fill multiple roles over time, such as the ZM Team project where 80+ roles were filled.
Relocation Support
Assistance with moving international hires to new locations, covering logistics and cultural integration.
Market Insights & Hiring Strategy
Advisory services to help clients plan their talent acquisition based on market trends and salary benchmarks.
Executive Search (C-level)
Direct sourcing of CEOs, CTOs, COOs, CMOs, CFOs, Heads of Sales, etc. for iGaming and FinTech companies.
Embedded Recruitment Teams
Placing one or more in-house recruiters into a client’s HR team to handle overflow hiring.
Market Entry Recruitment
Building teams from scratch in new jurisdictions (e.g., London, Kenya, LATAM) with required language and cultural fit.
Candidate Guarantee
3-month replacement guarantee on placed candidates.
Industry Salary Reports
Proprietary data reports, such as “Salary and org structure overview in iGaming for online casinos.”
Offices & Headcount
100 employees (approx.)
Key Persons
Elena RzyaninaFounder & CEO