Elena Rzyanina is a seasoned HR professional with over 15 years of experience in recruitment and human resources. She founded Lenkep International Recruitment Agency, an agency that specializes in hiring for high‑risk industries such as iGaming, crypto, and fintech across multiple geographies. Based in Belgrade, Serbia, she also serves as a Global HR Business Partner at click.ru.
At the BWiGA 2026 awards, Elena was recognized as Top Lady of iGaming industry, and her agency Lenkep won the Top Global Recruiting Agency award. These accolades underscore her influence and expertise in talent acquisition within the iGaming sector.
Beyond her executive roles, Elena is an active speaker and contributor to industry publications, sharing insights on hiring trends and retention strategies. She regularly participates in conferences and writes articles that help HR professionals navigate the evolving landscape of iGaming, crypto, and fintech recruitment.
Career History
| Company | Role | Dates |
|---|---|---|
| Lenkep | Founder & CEO | – present |