Leads Market
- Founded
- 2011-01-01 in Miami, Florida, USA
- Headquarters
- Miami, Florida
LeadsMarket.com LLC is a performance-based online marketing company and affiliate network specializing in consumer loan lead generation. Founded in 2011 and headquartered in Miami, Florida, the company operates a proprietary two-sided marketplace where publishers (affiliates) sell consumer loan requests and buyers (lenders) purchase them on a pay-per-lead or cost-per-action basis. The platform primarily serves the US short-term lending market, covering payday loans, personal loans, and car title loans. LeadsMarket differentiates itself through its LeadBrain software, which optimizes lead quality and conversion rates for lenders while maximizing payouts for publishers. The company reports having approximately 100 direct lenders in its network and claims to have paid over $100 million in commissions in 2019 alone. With a team estimated between 11 and 50 employees, LeadsMarket offers services including JavaScript forms, XML integration, sub-ID tracking, and a real-time online publisher portal with weekly payouts via multiple methods. The company positions itself as a full-service marketing loan partner focused on regulatory compliance and fraud detection.
Detailed Review
Business Model
LeadsMarket operates as a two-sided marketplace connecting publishers generating consumer loan inquiries with lenders seeking qualified borrowers. Publishers earn commissions for each lead that meets agreed-upon criteria. The platform supports multiple payout structures including revenue share and tiered CPA models, with weekly payments via PayPal, ACH, wire transfer, check, WebMoney, EPESE, Payoneer, and others. For lenders, LeadsMarket acts as a demand-side platform offering access to a steady stream of consumer leads filtered by quality and compliance. The company's proprietary LeadBrain software uses algorithms to score leads and route them to the best-matched lenders, aiming to increase funded-loan conversion rates while reducing cost per funded loan.
History and Founding
LeadsMarket was founded in 2011 by Furkat Kasimov and an undisclosed co-founder. The company initially focused on the US short-term lending market, a space known for rapid growth and regulatory challenges. Over the years, it has built a network of approximately 100 direct lenders and paid over $100 million in commissions in 2019 alone, indicating significant transaction volume. The company's headquarters are in Miami, Florida, though its co-founder and CEO is based in New York.
Technology and Platform
LeadsMarket provides a suite of tools for publishers, including pre-built JavaScript forms that can be embedded on websites, XML integration for custom platforms, and sub-ID tracking to attribute traffic sources. The online publisher portal offers 24/7 real-time statistics for monitoring campaign performance. For lenders, the platform provides filtered, compliant consumer leads with various pricing models. The company monitors campaigns for fraud, including suppression list abuse, duplicate submissions, proxy IPs, and bot activity, with a zero-tolerance policy resulting in permanent removal from the network.
Market Position and Competition
LeadsMarket operates in the performance-based lead generation and affiliate network space, competing with other networks like LendAPI and various independent lead brokers. The company differentiates itself through its focus on the US consumer loan market, proprietary LeadBrain technology, and commitment to regulatory compliance. Its exclusive focus on the US market and expertise in short-term lending regulations give it a niche position. The company reports steady growth in its lender network month over month.
Leadership
Furkat Kasimov serves as Co-Founder and Chief Executive Officer, as confirmed in a Pulse2 interview. Olga Bavchenkova holds the title of Chief Business Analyst, a senior role listed on the company's LinkedIn page. No other C-level executives are publicly disclosed, suggesting a lean leadership structure consistent with the company's headcount of 11–50 employees.
Key Products
LeadBrain®
Proprietary machine learning software that matches consumer leads with the most suitable lenders, improving conversion rates and lowering cost-per-funded-loan for buyers.
Affiliate Network
Performance-based platform where publishers generate and sell consumer loan requests on a pay-per-lead basis, including multi-channel campaign management and compliance support.
Online Publisher Portal
24/7 dashboard providing real-time statistics, campaign creation, sub-ID tracking, and reporting tools for publishers.
JavaScript Forms
Embeddable forms that publishers can place on their websites to capture consumer data and route it to LeadsMarket's lender network.
XML Integration
Custom integration option for publishers with existing marketing platforms, allowing advanced data exchange and customisation.
Sub-ID Tracking
Attribution tool enabling publishers to track up to four sub-IDs per campaign to identify the most effective traffic sources, banner ads, and placements.
Lead Marketplace (for Lenders)
Real-time bidding system where lenders can set filters, access verified leads, and use analytics to optimise their lead-buying strategy.
Publisher portal
24/7 access to real-time statistics and multi-campaign management.
LeadBrain® software
Proprietary lead-matching and distribution engine using algorithms and machine learning.
Pay-per-lead affiliate programme
Multi-channel campaign tools, CPA/revenue share/tier payouts, weekly payments.
Real-time lead marketplace
Bidding platform where lenders compete for high-intent consumer loan leads.
JavaScript forms & XML integration
Tools for affiliates to embed lead capture forms or connect existing marketing systems.
LeadBrain
Proprietary lead scoring and routing software that optimizes lead quality for lenders and conversion rates for publishers.
Pay-Per-Lead Affiliate Program
Affiliate network where publishers earn commissions on consumer loan leads generated through their channels.
Sub-ID Tracking (Smart Data)
Multi-level tracking system allowing publishers to attribute leads to specific traffic sources, banner ads, or link placements.
Lender Marketplace
Platform for lenders to purchase filtered, compliant consumer loan leads with various pricing models.
Offices & Headcount
30 employees (approx.)
Key Persons
- Furkat (Frank) Kasimov
Co-Founder