- Founded
- 2023-01-01 in Singapore
- Headquarters
- Singapore
Laaffic is a Singapore‑based global integrated marketing growth service provider that offers a comprehensive suite of communication and advertising solutions tailored primarily to the iGaming, sports betting, and gambling sectors. The company positions itself as a one‑stop growth partner, helping businesses improve customer acquisition, approval rates, conversion, and overall ROI through reliable SMS, voice, WhatsApp, and advertising channels. With direct carrier connections across 200+ countries and regions, Laaffic delivers over 1.5 billion messages monthly and serves more than 5,000 brands worldwide. The Laaffic brand was officially launched in 2023, building on a core team that has been active in the global communications industry since 2007. The company rapidly expanded its product portfolio to include AI voice, two‑way SMS, RCS, MMS, cloud call centers, and TK/FB advertising. It holds ISO 9001, ISO 27701, ISO 20000, and ISO 27001 certifications, underlining its commitment to data security and compliance. Laaffic has been recognized as “Best Solution Provider of the Year” at SiGMA Asia in both 2024 and 2025. Headquartered in Singapore with a professional customer service team of over 500, Laaffic appears at major industry events such as SiGMA, AWC, SBC, and G2E. The company’s mission is to provide data‑driven, secure, and cost‑effective marketing solutions that enable clients to expand globally while maintaining high delivery quality and regulatory compliance.
Detailed Review
Background
Laaffic is a relatively young brand (2023) that has rapidly established itself as a credible and comprehensive marketing technology provider for the iGaming vertical. Its core offering revolves around omnichannel communication reach: bulk SMS, voice calls, WhatsApp messaging, RCS, MMS, and AI‑powered group calling. Beyond these, the company has expanded into digital advertising by reselling and managing TikTok and Facebook ad accounts and offering performance marketing services.
Value Proposition
The company’s value proposition rests on three pillars: global reach, data security, and cost efficiency. By aggregating direct carrier connections and ad inventory across 200+ geographies, Laaffic claims to offer some of the lowest prices in the market (as low as $0.7 per lead in certain verticals) while delivering high deliverability. The inclusion of SMS OTP and two‑way SMS further supports authentication and customer service workflows – critical for gambling platforms that require secure user verification and real‑time support.
Product Ecosystem
Laaffic’s product ecosystem is highly integrated: clients can manage SMS, voice, and ad campaigns through a single API or dashboard. The company also provides an SDK for embedding call center capabilities directly into client platforms. Its compliance certifications (multiple ISO standards) and mandatory sender‑ID registration processes demonstrate a serious approach to regulations, which is essential when working with licensed gaming operators in markets like the Philippines, Brazil, and Europe.
Risks and Considerations
However, the company’s heavy reliance on the gambling industry – as evidenced by its conference appearances (SiGMA, SBC, G2E) and case studies – may pose diversification risk. Publicly available information about Laaffic’s leadership team is sparse; the company does not list its CEO, CTO, or other C‑level executives on its website or in press materials. The brand’s short track record (since 2023) also means limited historical data to assess long‑term stability.
Conclusion
Overall, Laaffic is a well‑capitalised, fast‑growing player in the iGaming marketing technology space, offering a rare combination of telecom and digital advertising under one roof. For operators needing a single vendor to manage both compliance‑critical communications and performance marketing across emerging markets, Laaffic presents a compelling, albeit relatively untested, option.
Key Products
SMS Marketing
Bulk promotional and transactional SMS with dynamic sender IDs, two-way messaging, and MMS support.
Voice Services
AI-powered group calling, ringless voicemail, and post-call SMS follow-up.
PWA (Progressive Web App)
A commission-free, review-free web-app alternative to native mobile apps, enabling web push notifications and full-link data tracking.
OTP Verification
One-time password delivery via SMS for secure authentication.
RCS & MMS
Rich communication services and multimedia messaging.
Call Center & SIP Trunk
Integrated contact centre solutions with SDK components for internal platform integration.
Advertising
TikTok and Facebook ad buying combined with telephony channels to optimise campaign performance.
Call Center & SIP Trunking
SDK-integrated cloud call centre with global line allocation and AI-powered voice scheduling.
TK/FB Advertising
Integration of TikTok and Facebook advertising with SMS/voice campaigns for unified performance marketing.
API Platform
RESTful APIs for SMS, voice, and OTP, enabling seamless integration with CRM and business systems.
Laaffic Bulk SMS
High-volume international SMS marketing with support for 200+ countries, OTP, and two-way messaging.
Bulk SMS Marketing
High‑volume SMS delivery for marketing campaigns and alerts; covers 200+ countries.
Voice / AI Group Call
Automated voice calls for notifications, reminders, and marketing, including AI‑powered group calling.
Ringless Voicemail
Voicemail delivery without ringing the recipient’s phone.
SMS OTP (One‑Time Password)
Secure authentication via SMS for login, transactions, and verification.
Two‑way SMS
Enables customers to reply to SMS, supporting customer service and engagement.
RCS (Rich Communication Services)
Enhanced messaging with images, carousels, and action buttons.
MMS (Multimedia Messaging Service)
Send images, videos, and audio via MMS.
WhatsApp Messaging
Communicate with customers via WhatsApp Business API.
Cloud Call Center
Full‑featured call center with SDK for integration; includes AI chatbot and smart routing.
SIP Trunk
Voice connectivity for PBX systems.
TK / FB Advertising
Managed advertising campaigns on TikTok and Facebook, including ad account provisioning.
Performance Marketing
Data‑driven marketing services to optimise customer acquisition costs.
Offices & Headcount
500 employees (approx.)
Key Persons
- Maria Malkhasian
Regional Director