KnowNow Limited
- Founded
- 2018-01-01 in London, England
- Headquarters
- London, England
KnowNow Limited is an independent London-based events company that has been exclusively dedicated to the gambling industry since January 2018. It designs and delivers highly focused conferences, workshops, and masterclasses addressing the most pressing regulatory, ethical, and operational challenges faced by gambling operators. The company provides a neutral, open forum where operators, regulators, service providers, charities, and experts share best practices on topics such as player protection, social responsibility, compliance, diversity, and responsible marketing. KnowNow is best known for its flagship annual conference, Keeping Crime out of Gambling and Social Responsibility for Gambling Operators, which was its first event in January 2018. It has since expanded to include specialised forums on player protection, compliance, responsible marketing, and player tracking, as well as tailored masterclasses and in-person workshops held in London and occasionally in Malta. In addition to live events, the company offers independent consultancy services to help gambling businesses with strategic decisions, product launches, and change management. KnowNow prides itself on being a knowledge community rather than a traditional trade show organiser, attracting delegates from legal, compliance, and marketing departments who value practical, up-to-date information. The team brings decades of combined experience from legal conferences, publishing, marketing, and advertising sectors, operating with a strong ethical focus.
Detailed Review
Origins and Founding
KnowNow Limited was established in London in 2017/early 2018, with its first conference taking place on 17–18 January 2018. The company was formed to fill a gap in the UK gambling industry for independently organised, high-quality events focused on compliance and social responsibility, rather than commercial product showcases. The Facebook page noted that the company was “in its fifth year” as of 2022, aligning with a 2018 launch.
Event Portfolio
The company’s events are designed for a senior, compliance-focused audience. Key recurring events include the annual flagship conference Keeping Crime out of Gambling / Social Responsibility for Gambling Operators (held from 2018 to 2026, with the 8th edition planned for September 2026), the Player Protection Forum and Workshop (2019, 2021, 2022, 2023), Responsible Marketing for Gambling Operators (2018, 2019, 2020 digital), Compliance Forum and Workshop (2022), Player Tracking and Reducing Gambling Related Harm Masterclass (2019), and Meeting Regulatory Requirements in Malta (2019). All events are held in central London, typically at FDM Group offices or similar venues, and are one- or two-day events with keynote speeches, panel discussions, and networking sessions.
Consultancy Services
Beyond events, KnowNow offers consultancy services to help gambling operators make strategic business decisions, set up new products or revenue streams, and deliver ring-fenced projects. This is a secondary revenue stream that complements its conference knowledge.
Reputation and Positioning
KnowNow conferences are widely regarded in the UK gambling compliance community as “must attend” events. The company has testimonials from heads of compliance and senior industry figures praising the quality of speakers and the practical utility of the content. It positions itself as an independent, non-commercial convener, distinguishing itself from larger trade shows that prioritise exhibit halls and sales leads.
Licensing and Registration
KnowNow Limited is a private limited company registered in England and Wales under company number 10276845. Its registered office address is listed with Companies House. The company does not hold any specific gambling operator licences, as it is an event organiser rather than a gambling operator.
Key Products
Annual KnowNow Conference
Flagship two-day event focused on compliance and social responsibility for gambling operators.
Player Protection Forum and Workshop
Dedicated forum on harm prevention, player safety, and support services.
Responsible Marketing for Gambling Operators
Conference covering advertising standards, affiliate compliance, and ethical marketing.
Compliance Forum and Workshop
Deep dive into licence conditions, reporting, and regulatory frameworks.
Masterclasses
Small-group training sessions on topics such as player tracking and anti-money laundering.
Consultancy Services
Strategic advisory for gambling operators on compliance, product development, and change management.