iGaming B2B

Growing Search is a Canadian-based boutique digital marketing agency specializing exclusively in search engine optimization (SEO) and organic growth. With over a decade of experience, the firm adopts a "value over volume" philosophy, selectively taking on clients to ensure deep collaboration and measurable outcomes. Its services span technical SEO, content marketing, link building, international SEO, and a newly expanded suite of AI-driven optimization including Answer Engine Optimization (AEO) for featured snippets and voice search, and Generative Engine Optimization (GEO) for AI search tools like ChatGPT and Perplexity. The agency operates under a separate brand, GrowingAI, dedicated to AI SEO. The team collectively claims 40 years of SEO experience and has worked with over 50 clients, serving both local Canadian businesses and global partners. Despite its small size, Growing Search positions itself at the forefront of the convergence between traditional search and emerging AI-powered discovery.

Detailed Review

Philosophy and Approach

Growing Search presents itself as a results‑oriented, high‑touch SEO partner that deliberately avoids high volume. The agency’s core message is “it’s simple, we don’t do volume,” underscoring a curated client roster. Strategies are built on a “business and product‑first mindset,” tailoring SEO to clients’ actual revenue goals rather than vanity metrics.

Services and AI Integration

The core service offering includes technical SEO, content marketing, link building, and international SEO. More distinctive is the agency’s early embrace of AI‑driven optimization under an “AI Services” umbrella. This includes Answer Engine Optimization (AEO) for featured snippets and voice assistants, and Generative Engine Optimization (GEO) to ensure content is cited by large language models such as ChatGPT, Perplexity, and Google AI Overviews. A separate brand, GrowingAI (thegrowingai.com), houses these AI SEO services.

Business Model and Client Profile

Growing Search operates as a boutique firm, taking on a limited number of clients to maintain deep collaboration. The agency claims to have “significantly increased website traffic and position, exceeding client expectations,” though no specific case studies or client logos are publicly displayed. It serves both local Canadian businesses and global partners, with a team that collectively has 40 years of SEO experience and a track record with over 50 clients.

Market Position and Differentiation

The agency differentiates itself by focusing exclusively on organic search and by integrating classical SEO with emerging AI discovery surfaces. This positions Growing Search as an early specialist in the nascent field of generative engine optimization, competing with larger full‑service agencies that may not have dedicated AI offerings. The lack of published case studies or named clients makes independent validation difficult, but the agency’s messaging emphasizes expertise over volume.

History and Online Presence

LinkedIn states the company has been in business for “over 10 years,” suggesting a founding year around 2014–2015, though an exact year is not publicly confirmed. The agency maintains a modest online footprint with a LinkedIn page and a Facebook presence but does not disclose headquarters city. No named executives or founders are identifiable from public sources; the agency may be owner‑operated.

Key Products

  • Growing Search – SEO Services

    Full‑service SEO strategy including technical SEO, content marketing, link building, and international SEO, tailored to client business goals.

  • Growing Search – Link Building

    Strategic link‑building services to boost domain authority and support organic growth.

  • Growing Search – International SEO

    SEO strategies for multilingual audiences and international reach.

  • Growing Search – AEO (Answer Engine Optimization)

    Optimization for featured snippets, voice assistants, and zero‑click searches to make client content the direct answer.

  • Growing Search – GEO (Generative Engine Optimization)

    Ensuring client content is cited and surfaced by AI‑driven search tools such as ChatGPT, Perplexity, and Google AI Mode.

  • GrowingAI

    A separate brand (thegrowingai.com) dedicated to AI SEO services for Google AI Overviews, ChatGPT, Perplexity, Gemini, and Copilot.

Key Persons

Related Companies