Global Gaming Expo (G2E)

History and Founding

Global Gaming Expo (G2E) was launched in October 2001 by the American Gaming Association (AGA) in partnership with Reed Exhibitions (now RX), following the AGA’s decision to create a rival exhibition after failing to renegotiate a contract with GEM Communications’ World Gaming Congress & Expo. The first G2E was held at the Las Vegas Convention Center (LVCC) with nearly 10,000 attendees and 375 exhibitors, quickly becoming North America’s largest gaming trade show after the AGA bought out the WGCE six months later. In 2010, G2E moved to the Sands Expo (now The Venetian Expo) in Las Vegas, where it has since remained. The event has consistently drawn over 25,000 attendees since 2013.

Event Structure and Features

G2E is produced collaboratively by the AGA and RX, with the core offering including a three-day expo hall featuring exhibitors from across the gaming supply chain—game developers, casino equipment manufacturers, technology providers, iGaming platforms, sportsbook solutions, hospitality management systems, lottery vendors, and marketing services. The conference program spans Monday through Thursday and typically includes over 100 education sessions, keynote addresses by top industry CEOs (e.g., FanDuel, DraftKings, PENN Entertainment, Wynn Resorts), and specialized tracks for tribal gaming, sports betting, and iGaming. In addition to the flagship Las Vegas event, G2E has expanded internationally with G2E Asia (launched in 2007 in Macau) and G2E Asia @ the Philippines (launched in 2019 in Manila). These regional events target the rapidly growing Asian gaming market, encompassing both land-based casinos and emerging online sectors.

Key Products and Platforms

G2E Las Vegas is the flagship annual trade show and conference, featuring 400+ exhibitors, over 100 education sessions, keynote panels, and a large expo floor covering casino, iGaming, sports betting, lottery, technology, and hospitality solutions. G2E Asia is the Asian edition held annually at The Venetian Macao since 2007, targeting the Asia-Pacific gaming market. G2E Asia @ the Philippines is a satellite event launched in 2019 in Manila in cooperation with PAGCOR. Other notable features include the G2E Dealer Championship, a table games dealer competition; the Business Solutions & Tech Zone introduced in 2026 focusing on AI, data analytics, cybersecurity, payment systems, CRM, and martech for integrated resorts; and the iGaming Hub, a dedicated area for online gaming innovations. The Education Advisory Board, chaired by Josh Swissman of GMA Consulting, curates the conference program and includes academics and senior executives.

Market Position and Leadership

G2E distinguishes itself as the most influential convening point for the global gaming industry, fostering networking, deal-making, and strategic insight. The event is not a standalone company but an annual event produced by the AGA (a Washington, D.C.-based trade association) and RX (a global event organizer headquartered in London). Key leadership includes Korbi Carrison as Event Vice President for G2E at RX, Maureen Beddis as Senior Vice President of Membership and Events at the AGA, Bill Miller as President and CEO of the AGA (presenting G2E), and Josh Swissman as G2E Education Chair. The show’s commitment to diversity and inclusion and its comprehensive advisory board support varied industry voices. In 2025, G2E celebrated its 25th anniversary, underscoring its enduring role as a catalyst for innovation and business partnerships across the gaming ecosystem.