
eOddsmaker
- Founded
- 2010-01-01 in United Kingdom
- Headquarters
- United Kingdom
eOddsmaker is a privately held sports betting data and software provider based in the United Kingdom, founded in 2010. The company specialises in delivering XML and JSON feeds of pre-match and in-play betting odds, compiled directly from over 70 bookmaker sources. Its core mission is to level the playing field for bookmaker enterprises by offering reliable, real-time data streams that mirror global market movements. eOddsmaker’s solutions are built on proprietary technology, with a small dedicated team of software engineers and mathematicians managing the entire data compilation and distribution process in-house, rather than reselling third-party feeds. The company covers more than 25 sports and 1,800 leagues and tournaments, with a strong emphasis on football (over 580 leagues) and tennis. eOddsmaker provides both raw data streams and consolidated, validated feeds, and its product suite includes specialised football and tennis trading software. The company markets itself on flexibility, offering no long-term contracts, free integration periods, and competitive pricing enabled by its lean operational structure. Despite its niche presence, eOddsmaker faces challenges from larger competitors like Sportradar and Stats Perform, and its leadership team remains entirely undisclosed in public sources.
Detailed Review
Company Overview
eOddsmaker was founded in 2010 and operates as a privately held sports betting data and software provider based in the United Kingdom. The company's core business revolves around aggregating and distributing real-time odds data from over 70 bookmaker sources, covering more than 25 sports and 1,800 leagues and tournaments. Its technology is built in-house by a small team of software engineers and mathematicians, positioning it as a direct data compiler rather than a reseller of third-party feeds. This approach allows eOddsmaker to offer competitive pricing and flexible contract terms, including no long-term commitments and free integration periods of up to one month.
Product Portfolio
eOddsmaker offers a range of products designed for bookmaker operators. Its pre-match feeds deliver raw XML or JSON odds data from multiple bookmakers, alongside averaged and validated feeds that normalise data into a single price per market. Live in-play feeds stream odds in real time via socket connections for low-latency updates. The company also provides results and payouts feeds, as well as standalone trading software for football and tennis. The football trading tool supports over 150 market types and covers more than 580 leagues, while the tennis software handles both pre-match and live markets. All products are bundled into flexible packages based on client capacity, with discounts for multiple product subscriptions.
Technical and Commercial Features
Data is delivered in XML and JSON formats, with streaming sockets for live data. eOddsmaker’s infrastructure is built on multiprocessor servers configured for high availability. The company emphasises a lean operational model: a small team keeps overhead low, which is passed on to clients as lower prices. Contract terms are short-term with no long-term obligations, and clients receive a free integration phase of up to one month. The company does not impose limitations on the number of leagues or market types within a chosen package.
Market Position and Transparency
eOddsmaker occupies a niche as a low-cost alternative for bookmakers seeking a straightforward odds feed without the service tiers and long contracts of larger providers such as Sportradar, Stats Perform, or OddsMatrix. Its coverage of over 70 bookmaker sources and extensive football league selection are notable strengths. However, the company has an extremely limited public presence: no press coverage, client testimonials, or case studies are available, and its leadership team—including any founders, CEO, or C-suite executives—is not disclosed on its website, LinkedIn profile, or any other public source. This lack of transparency raises questions about corporate governance and may be a concern for potential clients conducting due diligence. The company employs an estimated 11–50 people, consistent with a small, privately held operation that relies on direct web inquiries rather than active sales or marketing.
Key Products
Pre-match XML/JSON Feeds
Raw odds data from 70+ bookmakers in XML or JSON format, covering 25+ sports and 1,800+ leagues.
Averaged & Validated Pre-match Feeds
Consolidated odds that normalise bookmaker data, providing a single “average” price per market.
Live (In-Play) Streaming Feeds
Real-time odds streams delivered via sockets for low-latency updates during matches.
Results & Payouts Feeds
XML/JSON data feeds containing match results and calculated payout percentages.
Football Trading Software
Automated and manual trading tool for football markets, supporting 150+ market types and 580+ leagues.
Tennis Trading Software
Specialised trading software for tennis events, covering pre-match and live markets.
Offices & Headcount
30 employees (approx.)