eGaming Affiliate System Software (egass)
- Founded
- 2009-01-01
- Headquarters
- Network Media Services Ltd, 6 Park Lane Business Center, Colchester, Essex, England CO4 5NL, United Kingdom
- Phone
- +44 1206-233308
eGaming Affiliate System Software (EGASS) is a specialist B2B provider of affiliate management and tracking platforms built exclusively for the online gaming industry. Founded in 2009 by a team with expertise in affiliate marketing, software development, and financial services, EGASS addresses the need for a turnkey affiliate solution tailored to casino, sportsbook, and iGaming operators. The core platform supports multi-currency and over 20 languages, with flexible commission models including Revenue Share, CPA, and Hybrid. EGASS operates as a private entity with no disclosed funding or acquisitions, and its staff hold certifications in GDPR, Data Protection, AML, and Cyber Security. The company offers three deployment variants—Managed, Enterprise, and Self-Hosted—making it accessible to both startups and established brands. Beyond iGaming, EGASS provides similar platforms for retail (ERASS), trading (ETRASS), crypto exchanges (EXASS), and multi-level marketing (DMLM), all built on a common affiliate software core (AFS). While the company maintains a low public profile without named leadership or customer case studies, its long history and compliance focus mark it as a reliable veteran in a regulated sector.
Detailed Review
History and Founding
EGASS was launched in 2009 by a group of professionals with backgrounds in affiliate marketing, software development, and financial services. The company identified a gap in the market for a purpose-built affiliate management system designed specifically for online gaming operators, rather than adapting generic software. Since its founding, EGASS has remained privately held with no public funding rounds or acquisitions.
Products and Platforms
The core EGASS platform is a fully managed, scalable system that includes software, hosting, content delivery, and support. It supports multi-currency and over 20 languages, with flexible commission models. Three deployment options are available: a Managed License (fully hosted by EGASS), an Enterprise License (full customization and self-hosting), and a Self-Hosted solution. The company also offers industry-specific variants: ERASS for e-commerce, ETRASS for Forex/CFD trading, EXASS for cryptocurrency exchanges, and DMLM for multi-level marketing. The foundational product, AFS (AffSoftware), can be deployed as managed SaaS or self-hosted.
Market Position and Strengths
EGASS differentiates itself through exclusive focus on iGaming, ensuring its architecture meets the tracking, compliance, and reporting needs of online gambling. Real-time tracking, dynamic reporting, automated commissions, and robust anti-fraud tools are standard. The multi-language support makes it attractive for global operators. The company’s longevity and staff certifications in GDPR, AML, and Cyber Security signal reliability. The platform is listed among top iGaming affiliate software solutions by industry comparison articles.
Limitations and Considerations
The company maintains a low public profile; no pricing, formal case studies, or customer testimonials are available without contacting sales. Leadership names are not disclosed, making independent verification of market penetration difficult. The platform is focused solely on gaming, so operators seeking a multi-industry solution may prefer alternatives. Potential buyers are advised to request a private demo to evaluate integration capabilities and current features against competitors.
Key Products
EGASS – eGaming Affiliate System Software
Core affiliate management platform for online gaming operators. Supports multi-currency, multi-language (20+ languages), and customisable commission models (Rev Share, CPA, Hybrid). Includes tracking, reporting, hosting, content delivery, and support. Available in Managed, Enterprise, and Self-Hosted variants.
ERASS – eRetail Affiliate Software
Affiliate management platform designed for online retail, with features similar to EGASS but tailored for e-commerce commission models (Rev Share, CPA, CPL).
ETRASS – eTrading IB/Affiliate Software
Affiliate/introducing broker platform for online trading (Forex/CFD). Supports revenue share, CPA, lot rebate, and PIP symbol commissions.
EXASS – Crypto Affiliate Software
Specialised platform for cryptocurrency exchange operators, with managed and enterprise licensing for crypto-specific tracking and compliance.
DMLM – Digital MLM Affiliate Software
Multi-level marketing platform capable of tracking unlimited commission levels, designed for MLM businesses in any industry.
AFS – AffSoftware
Core, customisable affiliate software platform that can be deployed as a fully managed SaaS or self-hosted solution. Serves as the foundational product underlying the industry-specific variants.