iGaming B2B

Diamond Partners

Affiliate Network
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Founded
2022-01-01 in Riga, Latvia
Headquarters
Gustava Zemgala iela 6, Riga, LV-1010, Latvia

Diamond Partners is a privately held iGaming affiliate network headquartered in Riga, Latvia, with an additional office in Tallinn, Estonia. Founded in 2022 by industry veterans Aivis Karlsons and Eduards Pavlovičs, the company acts as a performance-based marketing partner for online casinos and sportsbooks across Tier-1 markets, particularly the Nordics and Western Europe, as well as Latin America. Its core offering is a white-label affiliate platform that provides media buyers, SEO specialists, and influencers with custom-tailored CPA/RSV deals, real-time analytics, and dedicated account management. The network currently powers more than 30 gambling brands and claims to have driven over €50 million in gross revenue to its partners since launch. Diamond Partners holds a Curacao master license and is a certified partner of major platform providers such as SoftSwiss and EveryMatrix. The team of over 35 employees is split between Riga and Tallinn, with remote staff in the Philippines, Ukraine, and Brazil. The company was named 'Rising Star – Affiliate Network' at the 2024 SiGMA Europe Awards and 'Best Affiliate Program (Latvia)' at the 2025 Baltic iGaming Awards. Its proprietary technology stack includes a bespoke tracker, automated payment systems, and an AI-driven fraud-detection tool branded 'Orion'.

Detailed Review

History and Founding

Diamond Partners was incorporated in Latvia in December 2022 and began active operations in Q1 2023. The founding team, Aivis Karlsons (former Head of Affiliates at Optibet) and Eduards Pavlovičs (ex-CEO of a Baltic iGaming aggregator), identified a gap in the market for a network that offers both aggressive revenue-share deals and dedicated support for mid-tier affiliates who were often overlooked by larger programs.

Products and Technology

The network’s product ecosystem consists of three main pillars. The Diamond Affiliate Platform is a custom-built dashboard that tracks clicks, registrations, deposits, and revenue in real time, includes a CRM tool, automated payout runs (weekly or bi-weekly), and a library of creative assets. The Orion Fraud Prevention Suite is an AI-based system that flags suspicious traffic patterns, click fraud, and multi-accounting, and is also offered as a standalone product to other affiliate networks. The Localised Landing Page Builder is a drag-and-drop tool that allows affiliates to create geo-targeted pre-landers in over 15 languages without coding, integrating with the network’s creative library. Additionally, a white-label sub-affiliate program enables large affiliates or media agencies to create their own branded sub-affiliate network powered by Diamond Partners.

Licensing and Compliance

The company operates under a Curacao e-Gaming master license (No. 1668/JAZ) granted to its parent entity, Diamond Partners B.V., which is registered in Curacao. The Latvian operational entity, Diamond Partners Commercial SIA, holds a local marketing services registration. The network has been audited twice (2023, 2024) by the iGaming Compliance Council and received a 'Certified Affiliate Partner' status from the Swedish Gambling Authority (Spelinspektionen) for its compliant marketing practices in the Nordic region.

Market Position and Milestones

Diamond Partners maintains active commercial partnerships with 30+ operators, including Betsson Group, Entain, Kindred, and several emerging LatAm brands. The network claims a typical affiliate post-launch integration time of 24-48 hours and offers dedicated sub-affiliate management. Recent milestones include launching with 12 partner brands in 2023, winning 'Rising Star – Affiliate Network' at SiGMA Europe in 2024, opening the Tallinn office, and growing headcount from 12 to 35. In 2025, it won 'Best Affiliate Program (Latvia)' at the Baltic iGaming Awards, introduced the Orion fraud prevention tool, and surpassed €50 million in revenue generated for partners. Planned 2026 initiatives include entry into the African market via a partnership with Mozambique-based operator MozPlay and development of a blockchain-based payment system for affiliate commissions.

Key Products

  • Diamond Partners Affiliate Program

    A performance-based partnership platform for iGaming brands, offering CPA, revenue share, and hybrid models with real-time tracking and dedicated support. The program operates with a curated portfolio of online casino and sportsbook brands.

  • Diamond Affiliate Platform

    Proprietary affiliate management dashboard with real-time analytics, CPA/RSV deals, and automated payouts.

  • Orion Fraud Prevention Suite

    AI-powered tool that detects click fraud, multi-accounting, and suspicious traffic patterns; also sold as a standalone solution.

  • Localised Landing Page Builder

    Drag-and-drop pre-lander tool with multilingual templates (15+ languages), integrated with the network’s creative library.

  • White-Label Sub-Affiliate Program

    Allows large affiliates or media agencies to create their own branded sub-affiliate network powered by Diamond Partners.

Offices & Headcount

45 employees (approx.)

Key Persons

Exhibition History

Related Companies

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