clickflare
- Founded
- 2015-01-01 in Hong Kong SAR, China
- Headquarters
- RM 2103 Futura Plaza, 111 How Ming Street, Kwun Tong, Hong Kong SAR, China
ClickFlare is a centralized ad tracking and campaign optimization platform designed for performance marketers, media buyers, and affiliates. Founded by a team of former media buyers who experienced firsthand the pain points of inaccurate data and complex setups, the company built a tracker that delivers reliable attribution across all channels, even in the post-GDPR and iOS 14 era. Headquartered in Hong Kong and operating under the legal entity Ads2Paper Limited, ClickFlare serves over 1,000 performance marketers with a dedicated team of about 30 developers, designers, and client success specialists. The platform integrates with more than 200 ad platforms, affiliate networks, and third-party tools, enabling users to track campaigns, attribute conversions, build marketing funnels, and automate split-testing. ClickFlare is particularly popular in search arbitrage and affiliate marketing, where accurate cost and revenue tracking are critical. The company also offers TheOptimizer, a related campaign automation tool, and has recently introduced an AI-powered assistant to help users generate reports and analyze creatives. With a reported 99% client satisfaction rate and an emphasis on responsive live-chat support, ClickFlare positions itself as a user-friendly, no-code solution that requires no developer intervention to set up and scale.
Detailed Review
Overview
ClickFlare is a performance-focused ad tracking platform that consolidates campaign data from multiple traffic sources, affiliate networks, and revenue partners into a single dashboard. Its core value proposition is accurate attribution despite browser restrictions and privacy regulations. The platform supports conversion API integrations with major ad platforms like Google Ads and Facebook to post events back for smarter bidding, as well as cost and revenue integrations with networks like Taboola, RevContent, Outbrain, Tonic, and System1.
Key Capabilities
Centralized Tracking: Over 200 out-of-the-box integrations with ad platforms, affiliate networks, and third-party systems allow users to manage all campaigns from one interface. Accurate Attribution: The system tracks every visitor step—clicks, leads, conversions, sales—and posts data back to ad platforms, maintaining attribution even after cookie restrictions. Advanced Reporting: Real-time, automated, customizable reports replace manual Excel work; users can drill down to hourly data to identify winning trends. Campaign Optimization: Built-in split-testing enables automatic redirection of traffic to the best-performing landing pages, offers, or keywords, with rotation between multiple feed partners. Search Arbitrage Features: ClickFlare is heavily used for search arbitrage, offering granular cost and revenue integrations and a dedicated integration with TheOptimizer, a campaign automation tool.
User Experience and Support
The platform is designed to be no-code, with a setup process that does not require a developer. The about page emphasizes a 99% client satisfaction rate and a support team that responds within minutes via live chat. Client testimonials highlight the platform's ease of use, reliability, and quality of support, particularly for search arbitrage campaigns. The company offers a 14-day free trial with no credit card required.
Technology and Privacy
ClickFlare’s infrastructure is built on Cloudflare for reliability and performance. The privacy policy (last updated August 2024) outlines data collection for tracking and funnel building, with integrations that may access data from connected accounts. The company is registered as Ads2Paper Limited in Hong Kong.
Recent Developments
ClickFlare has launched an AI assistant (ClickFlare AI) that can generate reports, analyze creatives, create campaigns, and optimize faster through natural language queries. The company also maintains an active community via Telegram and continues to roll out new features and integrations regularly.
Key Products
ClickFlare
Core ad‑tracking platform: centralised campaign tracking, real‑time reporting, split‑testing, AI Copilot, 200+ integrations. Available as a web application and mobile app (iOS/Android).
TheOptimizer
A related campaign‑automation tool created by the same founders, described as a leading tool within the campaign automation space. Recommended alongside ClickFlare for search arbitrage.
ClickFlare Mobile App
Native mobile application (iOS & Android) providing real‑time KPIs, drill‑down reports, and the AI Copilot, free for existing ClickFlare accounts.
ClickFlare AI
An AI-powered assistant that enables users to generate reports, analyze creatives, create campaigns, and optimize faster using natural language queries.
Offices & Headcount
30 employees (approx.)