Clarion Gaming
- Founded
- 2005-01-01 in London, United Kingdom
- Headquarters
- London, United Kingdom
Clarion Gaming is the specialist gaming division of Clarion Events, the world's largest privately owned event organiser. It sits at the centre of the global gambling and gaming industry, delivering B2B live events, digital media, training, and content that connect operators, suppliers, regulators, and affiliate partners across sports betting, iGaming, commercial casinos, and tribal gaming. The portfolio includes the world's largest B2B gambling expo (ICE Barcelona), the iGB Affiliate conference, and iGB L!VE London, alongside leading trade publications iGaming Business (iGB) and Global Gaming Business (GGB). Acquisitions have been central to its growth: the purchase of iGaming Business in 2016 brought affiliate-focused brands in-house, while the 2023 acquisition of GGB expanded its North American media reach. Clarion Gaming also runs the Sustainable Gambling Charity Partnership, a long-standing corporate social responsibility initiative. Headquartered in London with a strong Las Vegas presence, it serves as a critical link between technology, regulation, and commerce in a rapidly evolving industry.
Events Organized
Detailed Review
Business Model and Portfolio
Clarion Gaming functions as a holistic B2B ecosystem for the gambling industry, combining large-scale exhibitions, specialist conferences, digital publishing, and data-driven marketing services. Its flagship event, ICE London (relocated to Barcelona from 2025), has long been considered the industry's premier annual gathering, attracting thousands of exhibitors and tens of thousands of visitors each year. The event is complemented by iGB Affiliate, a dedicated conference for the affiliate marketing community, and iGB L!VE London, which focuses on the UK and European online gaming market.
Media and Intelligence
On the media and intelligence side, iGaming Business (iGB) provides daily news, in-depth analysis, and market data, while the acquisition of Global Gaming Business (GGB) in 2023 added a suite of North American-focused titles: GGB News, Casino Style, Tribal Government Gaming, and Progressive Products Preview (P3). This acquisition, described by managing director Alex Pratt as "a cornerstone of a wider multimillion pound investment," gave Clarion Gaming Digital a comprehensive media offering that spans commercial and tribal gambling in the US and Canada.
Additional Events and CSR
The division also hosts the DigitalPlay Summit, held in conjunction with the Indian Gaming Tradeshow & Convention, and runs the Sustainable Gambling Zone (formerly the Consumer Protection Zone) at ICE and iGB events. Through its annual Safer Gambling Charity Partnership, Clarion Gaming provides a global platform for not-for-profit organisations working in responsible gambling; previous partners include YGAM, BetBlocker, and (for 2026) GamblePause.
Leadership and Strategy
Clarion Gaming’s business model is grounded in customer-first, omni-channel delivery. The division provides lead generation, brand amplification, and networking opportunities for suppliers and operators, while regulators and advocacy groups use its events to share best practices. The team is led by long-serving executives: Alex Pratt (Group Managing Director), Stuart Hunter (Managing Director, with direct oversight of events and brands), and Margaret Dunn (Portfolio Director for ICE Barcelona). The division is part of Clarion Events, founded in 1947, and Clarion Gaming’s modern identity emerged with the 2016 acquisition of iGaming Business.
Key Products
ICE London
The world’s largest B2B gaming exhibition, held annually at ExCeL London, covering all gambling sectors.
iGB Affiliate
Dedicated event and community for iGaming affiliate marketers, co-located with ICE London and held in other regions.
iGaming Business (iGB)
Leading B2B digital publication providing news, data, and analysis for the online gambling industry; flagship brand of Clarion Gaming Digital.
Global Gaming Business (GGB)
US-focused print/digital magazine covering commercial and tribal casino operations, sports betting, and iGaming; acquired in 2023.
GGB News
Online news portal delivering daily updates on the North American gaming industry.
Casino Style
Annual publication focusing on casino design, architecture, and décor; part of GGB acquisition.
Tribal Government Gaming
Publication dedicated to the tribal gaming sector in the United States; part of GGB acquisition.
Progressive Products Preview (P3)
Annual buyer’s guide for gaming products and services; part of GGB acquisition.
Clarion Gaming Academy
Professional training and certification platform for safer gambling, compliance, and industry leadership.
Gaming Leaders’ Summit (GLS)
Invite-only series of high-level networking events with roundtables and 1-2-1 meetings for senior gaming executives.
DigitalPlay Summit
Conference focused on digital marketing strategies for gaming operators, often held in partnership with major tribal gaming events.
Custom Marketing Services
Suite of B2B marketing solutions including podcasts, webinars, sponsored content, data licensing, and audience development tools.
ICE Barcelona
Flagship B2B trade show for the global gambling industry, formerly known as ICE London, relocated to Barcelona in 2025.
iGB Affiliate Barcelona
Affiliate marketing conference serving the iGaming sector, held alongside ICE Barcelona.
iGB L!VE London
UK and European event covering land‑based and digital gaming markets.
iGaming Business / iGB
Media brand providing news, analysis, and data for the interactive gambling sector, including website, newsletters, and awards.
Sustainable Gambling Zone
Dedicated space at major events for regulators, charities, and technology providers to showcase responsible‑gambling tools.
ICE Research Institute
Research initiative funding academic exploration into AI ethics and gambling applications, launched in 2025.
Clarion Gaming Digital
Media and data division that includes digital publications and research.
Training courses
Professional training and educational programmes for the gaming and gambling industry.
Marketing Services
Curated B2B lead generation, podcasts, webinars, and sponsorship packages for industry suppliers.
Offices & Headcount
150 employees (approx.)
Key Persons
Robin HarrisonGlobal Content Director, B2B
Alex PrattManaging Director
Ewa BakunDirector of Industry Insight and Engagement
Michael CaselliNon-Executive Chairman