Circus Circus LV
- Founded
- 1968-01-01 in Las Vegas, Nevada, United States
- Headquarters
- 2880 South Las Vegas Boulevard, Las Vegas, Nevada, United States
Circus Circus LV is a landmark hotel and casino resort on the Las Vegas Strip, known for helping define the family-friendly casino experience since it opened in 1968. Developer Jay Sarno envisioned a property where gambling and live circus entertainment could coexist, and the resort quickly became famous for its pink tent-like façade, trapeze acts above the casino floor, carnival midway games, and indoor theme park. Today the property operates under Caesars Entertainment’s Las Vegas division and remains one of the largest hotels in the United States, with roughly 3,770 rooms, an extensive gaming floor, and the five-acre Adventuredome indoor amusement park. Its casino includes slot machines, table games, a poker room, and a race and sportsbook operated through a retail partnership with Boomers Sportsbook. Although sometimes mislabeled in iGaming databases as a sweepstakes operator, Circus Circus LV is a traditional licensed land-based casino resort. The property has passed through several corporate owners, including Circus Circus Enterprises, Mandalay Resort Group, MGM Resorts International, and Eldorado Resorts, before becoming part of Caesars Entertainment. It remains a significant Strip destination for budget-conscious visitors, families, and gamblers alike.
Detailed Review
History
Circus Circus LV opened on October 18, 1968, on the Las Vegas Strip. Architect Homer Rissman worked with founder Jay Sarno to create a circus-themed resort that deliberately differed from the more adult-oriented casino properties of the era. The original design featured a large indoor big top, with trapeze artists and circus performances suspended directly above the casino floor, an approach that earned the property the billing of the “World’s Largest Permanent Circus.”
Over time, the resort expanded with high-rise hotel towers and grew to include more than 3,700 guestrooms, making it one of the largest hotel-casinos in Las Vegas. The property also added the Adventuredome, a five-acre indoor theme park enclosed under a glass dome, along with a carnival midway, prize booths, and free circus acts that continue to be staged throughout the day.
Business Model
Circus Circus LV operates as a traditional land-based casino resort. Its revenue comes from hotel room bookings, casino gambling, dining, entertainment, and family-oriented attractions. The casino floor offers slot machines, blackjack, roulette, craps, poker, and other table games. The resort also hosts a retail race and sportsbook, which in recent years has been operated through a partnership with Boomers Sportsbook.
Because of that sportsbook partnership, Circus Circus LV has appeared in iGaming and sports betting trade coverage despite not being an online gaming operator. Boomers Sportsbook later expanded its retail presence to the Four Queens and Binion’s Gambling Hall, and news reports referenced its existing location at Circus Circus LV as part of that rollout.
Property and Attractions
The resort is best known for blending gambling with family entertainment. The Adventuredome features roller coasters, carnival rides, and attractions under a single glass dome. The midway offers traditional skill games and prize booths. Live circus acts remain a signature feature, keeping the original 1968 concept alive.
Dining is another important part of the property. The Steak House is a long-running and highly regarded Las Vegas restaurant, while the Garden Grill and various quick-service outlets serve the resort’s large volume of guests.
Ownership and Corporate History
The property has changed hands several times. Circus Circus Enterprises became a publicly traded company in 1983 and was later renamed Mandalay Resort Group after merging with the parent company of Mandalay Bay. MGM Mirage acquired Mandalay Resort Group in 2005, taking control of Circus Circus. In 2019, MGM sold the property to Eldorado Resorts as part of a larger portfolio transaction. When Eldorado completed its acquisition of Caesars Entertainment in 2020, the combined company adopted the Caesars name, and Circus Circus LV has since been operated under Caesars Entertainment’s Las Vegas division.
Market Position
Circus Circus LV occupies a distinct niche on the Las Vegas Strip. It has long catered to value-conscious travelers and families, offering relatively affordable rooms and on-site entertainment that appeals to children and adults alike. Its scale, central Strip location, and unique circus theme differentiate it from the luxury casino resorts and boutique hotels that dominate much of the surrounding market.
Regulatory and Industry Relevance
For the B2B gaming industry, Circus Circus LV is mainly relevant as a licensed land-based casino venue and as a retail partner for sportsbook technology providers. It is not a sweepstakes casino operator, despite some iGaming database classifications. The property operates under Nevada gaming regulations and is part of the Caesars Entertainment portfolio, one of the largest casino operators in the United States.
Recent Developments
The Boomers Sportsbook partnership has been the most notable recent development connecting Circus Circus LV to the broader sports betting industry. The expansion of Boomers to other downtown Las Vegas properties brought renewed attention to the sportsbook model at Circus Circus. Meanwhile, the resort continues to operate its hotel, casino, and family attractions under the Caesars brand.
Key Products
Hotel and Resort Operations
Approximately 3,770 hotel rooms and suites on the Las Vegas Strip, plus banquet and convention space.
Casino
Slot machines, table games, poker, and a race and sportsbook venue.
Race and Sportsbook
Retail sports betting facility at Circus Circus LV operated through a partnership with Boomers Sportsbook.
The Adventuredome
Five-acre indoor theme park featuring roller coasters, carnival rides, and family attractions.
Midway and Carnival Games
Traditional skill-game stands, prize booths, and circus attractions.
Live Circus Acts
Free daytime circus performances that continue the resort’s original entertainment concept.
Food and Beverage Outlets
Includes the long-running Steak House, the Garden Grill, and various quick-service restaurants.
Recent News
Boomer's Sportsbook expands to Four Queens and Binion's as Nevada approvals advance
The Nevada Gaming Control Board has cleared Boomer's Sportsbook to open at Four Queens and Binion's in downtown Las Vegas, with a Sept. 1 target ahead of the NFL season and final approval still needed from the Nevada Gaming Commission. The same meeting also saw approvals for a Circa refinancing, new Circa hotel rooms, and licensing for executives at Park MGM, Wynn Las Vegas and Circus Circus.
2026-08-06