Campaigner
- Founded
- 1999-01-01
- Headquarters
- 360 Park Ave South, 17th Floor, New York, NY 10010, USA
Campaigner is a multi-channel marketing automation platform that enables businesses to design, execute, and optimize email and SMS campaigns. Founded with the aim of providing advanced email marketing capabilities without the high cost of an all-in-one marketing suite, Campaigner serves small to mid-sized businesses and marketing teams that require robust audience segmentation, behavioral workflows, and real-time analytics. The platform’s key differentiator is its ability to combine email and SMS within a single visual automation builder, allowing marketers to create cross-channel customer journeys. Campaigner also offers a set of audience intelligence tools that leverage enriched demographic data – including age, gender, location, net worth, and homeownership – to help users build targeted segments without manual data collection. Through native integrations with WooCommerce, BigCommerce, and other e-commerce platforms, Campaigner connects store events directly to automated marketing triggers. The platform is marketed as an affordable alternative to enterprise suites, with transparent pricing and a 30-day free trial. Headquartered in an undisclosed location and with an estimated team of around 25 employees, Campaigner competes in the mid-market email marketing space against providers such as Mailchimp and Constant Contact.
Detailed Review
Overview
Campaigner (campaigner.com) is a B2B email and SMS marketing automation platform targeting small to mid-sized businesses. The company does not appear to be publicly owned; no parent or holding company is named in available sources. It generates revenue primarily through monthly subscription plans with features that scale by contact list size and advanced functionality.
Products
Campaigner’s core product is its email marketing platform, which includes a drag-and-drop editor, A/B testing, and real-time reporting. Integrated SMS marketing allows text campaigns and automation steps within the same visual workflow builder. The Audience Intelligence module enriches contact lists with demographic attributes (age, gender, net worth, etc.) and presents them in an interactive dashboard. An AI Insight Builder uses machine learning to recommend audience segments. Free plugins for WooCommerce and BigCommerce sync e-commerce events such as purchases and abandoned carts to trigger automated emails. The platform also supports text-to-subscribe opt-ins and keyword-driven SMS responses.
Market Position and Competitors
Campaigner positions itself as a mid-market solution with enterprise-grade features at a lower price point. Its primary competitors include Mailchimp, Constant Contact, SendGrid, and ActiveCampaign. While it lacks the deep CRM integrations and predictive scoring of HubSpot or Salesforce Marketing Cloud, its demographic enrichment and dual email/SMS automation are notable differentiators. The company has a modest market presence and is not widely covered in industry news.
Licensing and Regulatory
No information was found regarding specific data privacy certifications or gambling-related licenses. As a marketing platform, it operates under standard data protection regulations for its clients.
Notable Partnerships and Clients
Campaigner offers native integrations with WooCommerce and BigCommerce. No named high-profile clients or major partnership announcements were found in public sources.
Recent Developments
The most recent available data suggests an annual recurring revenue (ARR) of approximately $30.4 million and a team size of about 25 employees. No recent news about funding, acquisitions, or pivots was discovered.
Key Products
Campaigner Email Marketing Platform
Core SaaS product for designing, sending, and tracking email campaigns with drag-and-drop editor, A/B testing, and dynamic content.
Audience Insights
Visual dashboard that enriches contact list data with demographic attributes (age, gender, location, net worth, home ownership, education, etc.) to help marketers understand their audience at a glance.
AI Insight Builder
Tool that uses artificial intelligence to automatically identify patterns in enriched data and create targeted audience segments.
Automation Workflow Builder
Visual drag-and-drop tool for building multi-step, multi-channel (email + SMS) customer journeys with triggers, conditions, and actions.
SMS Marketing
Capability to send and track SMS campaigns alongside email, including two-way messaging and opt-in management.
E-commerce Integrations (WooCommerce & BigCommerce)
Free plugins that sync store data (orders, products, customer events) into Campaigner to trigger automated marketing communications.
Real-Time Data Sync
Feature enabling instant synchronization of contact data and events from external systems into Campaigner for up-to-date segmentation.
Email Marketing Platform
Core email campaign creation, sending, and reporting with drag-and-drop editor, A/B testing, and personalization.
WooCommerce Integration
Free plugin syncing e-commerce store events (purchases, cart abandonment, etc.) to Campaigner for automated emails.
BigCommerce Integration
Similar free integration for BigCommerce stores.
Offices & Headcount
25 employees (approx.)