BTV Marketing Group

Founding and History

BTV Marketing Group was launched in late 2022 by Justin Cohen, who previously held senior marketing roles at major Las Vegas hospitality companies. Cohen’s vision was to create a boutique agency that could deliver the strategic depth of a larger firm while maintaining close, partnership‑driven client relationships. The agency’s name “BTV” reflects its roots in earned media—standing for “Brand Television/Visibility”—but has since evolved to cover the full marketing mix.

Business Model and Services

The agency’s service portfolio is structured around four pillars: Earned Media (SEO, content marketing, PR, social media management), Owned Media (website design and optimization, social channel management, email marketing), Paid Media (strategic campaigns across search, social, display, and programmatic channels), and Martech & Analytics (conversion of marketing data into actionable insights via custom dashboards). This integrated approach allows BTV to serve as a one‑stop shop for clients seeking cohesive digital strategies.

Market Position and Clients

BTV has executed campaigns for a diverse client base including non‑profit organizations (e.g., the Neon Museum), educational institutions (Nevada State College), healthcare providers, real estate firms, and entertainment/hospitality giants such as MGM Resorts International. Client testimonials on the agency’s site praise its “targeted strategies” and “cost‑effective solutions.” The agency competes with other Las Vegas digital agencies but differentiates itself through its deep local roots and commitment to community‑focused growth. Its small size (approximately five employees) allows for hands‑on client attention.

Leadership and Team

The leadership team is lean, with Justin Cohen serving as Founder & CEO and Joe Arduini as SVP of Agency Operations. The agency’s “About” page also lists an Account Director, VP of Social & Programmatic, VP of Paid Media, Director of Earned Media, a Digital Innovation Specialist, and an Associate Account Director. No CTO, CCO, or COO roles are publicly confirmed, reflecting the boutique nature of the firm.

Strategic Direction

Future growth may involve expanding vertical expertise, potentially into the iGaming sector, given its existing ties to the Las Vegas strip. The agency’s commitment to community engagement and its proven track record with hospitality clients position it well for further expansion in the entertainment and gaming industries.