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Boomerang Partners

Affiliate Network
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Founded
2021-01-01 in Hong Kong
Headquarters
Hong Kong

Boomerang Partners is a rapidly growing global iGaming affiliate program founded in 2021 and headquartered in Hong Kong. It connects affiliate partners with a portfolio of sportsbook and casino brands across over 40 regulated markets. The company distinguishes itself through exclusive engagement initiatives like the annual Golden Boomerang Awards, a traffic tournament offering VIP experiences such as visits to AC Milan's San Siro stadium. It holds a strategic partnership as an Official Regional Partner of AC Milan, driving substantial sports traffic growth. With a team of 201-500 employees, Boomerang Partners operates a performance-driven model with dedicated support and VIP programs. The company is privately held and operates boomerang-partners.com.

Detailed Review

History & Founding

Boomerang Partners was established in 2021, as confirmed by its fourth anniversary celebrated in autumn 2025. The company was founded in Hong Kong, where its primary headquarters remains.

Business Model & Operations

Boomerang Partners operates as an affiliate program for the gambling and sports betting industry, driving high-performance sports traffic by offering affiliates access to converting sports and casino brands, a multi-GEO strategy covering 40+ regulated markets, dedicated expert support, and performance-driven initiatives. The company is not a gambling operator itself but a marketing and acquisition service for such operators.

Key Products, Platforms & Brands

The Golden Boomerang Awards is a global annual affiliate traffic tournament first held in 2024, attracting over 400 affiliate teams in its second season. Winners receive exclusive experiences such as visits to AC Milan's San Siro and meetings with club legends. The AC Milan Hub is a dedicated web portal launched in 2025, hosting partnership news, quizzes, ticket raffles, VIP experiences, and exclusive items. The Time to Win Concept is a marketing philosophy introduced in 2025 to reflect the company's and AC Milan's shared ambition. The VIP Program offers performance-based incentives for top affiliates, and the Partner Brand Portfolio includes a growing roster of sportsbook and casino client brands (specific names not disclosed).

Key Achievements & Partnerships

In 2025, the company reported a 194% growth in sports traffic across its affiliate ecosystem, an 81% increase in audience interest in sports, and a 23% boost in brand loyalty via the AC Milan partnership. The AC Milan partnership powered 30+ exclusive affiliate campaigns and generated 1,000+ media mentions with a global reach of 320 million+. In 2025, the company planned to attract over 1,000 new partners and introduce 20,000 new offers.

Headcount & Location

Headquarters: Hong Kong (specific address: 18 Tin Hau Road). Headcount: 201–500 employees. Website: boomerang-partners.com. Type: Privately held.

Licensing & Regulation

The provided data does not include specific information on gambling licenses held by Boomerang Partners. As an affiliate marketing agency, it operates in regulated markets (40+), but the precise regulatory jurisdictions are not detailed.

Key Products

  • Boomerang Affiliate Program

    A performance-based network connecting affiliates with sports and casino operators across 40+ regulated markets, offering dedicated support and custom commission structures.

  • Golden Boomerang Awards

    An annual global affiliate traffic tournament that rewards top performers with VIP experiences such as visits to San Siro Stadium and Formula 1 Grand Prix trips.

  • AC Milan Hub

    A forthcoming web portal for partnership news, quizzes, VIP experiences, and raffles (e.g., signed jerseys), aimed at affiliates and end-users.

  • VIP & Custom Campaigns

    Tailored promotional initiatives for high-volume affiliates, including exclusive bonuses, faster payouts, and co-marketing opportunities.

  • Sports Traffic Optimization

    Smart GEO strategy and real-time data tools to maximize conversion rates across football, tennis, basketball, e-football, table tennis, ice hockey, volleyball, e-sports, virtual sports, and e-basketball.

  • Boomerang Partners Affiliate Network

    Core affiliate program offering CPA, RevShare, and hybrid deals across sportsbook, casino, and live dealer verticals.

  • AC Milan Partnership

    Co‑branded marketing campaigns leveraging the football club’s global fan base to drive sports traffic.

  • Sports Vertical Focus

    Dedicated optimisation for sports betting traffic, including real‑time odds feeds and event‑specific campaigns.

  • Affiliate Marketing Tools

    Banner creatives, landing pages, deep linking, data feeds, and campaign analytics dashboard.

  • Time to Win Concept

    A marketing philosophy introduced in 2025 reflecting the company's and AC Milan's shared ambition.

  • VIP Program

    Performance-based incentives for top affiliates, including access to exclusive events and rewards.

  • Partner Brand Portfolio

    A roster of sportsbook and casino client brands, with an increasing number as of 2025. Specific names are not publicly disclosed.

Offices & Headcount

350 employees (approx.)

Key Persons

Notable past members

Exhibition History

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