
Betconstruct
- Founded
- 2003-01-01 in Yerevan, Armenia
- Headquarters
- St Julian's, Malta
- Phone
- +44 20-3968-1090
BetConstruct is a global award-winning technology and service provider for the online and land-based gaming industry, operating for more than two decades. The company offers a comprehensive ecosystem of betting and gaming platforms, tools, and services designed to enable operators of all sizes to launch, manage, and scale their businesses. Its flagship Spring Platform integrates powerful back-office tools, a multi-wallet solution, and a full suite of products including Online and Retail Sportsbook, Classic and Live Casino, Poker, Skill Games, Social Gaming Platform, and Sports Data Solutions. BetConstruct also provides turn-key and white-label setups, giving partners flexible entry points into regulated and emerging markets. The company holds licenses from multiple jurisdictions, including the Malta Gaming Authority, UK Gambling Commission, Romanian National Gambling Office, ARJEL, and the Swedish Gambling Authority. With a strong presence in Europe and global reach, BetConstruct is backed by a team of over 200 professionals at its Malta headquarters alone. The company is operated by Soft Construct (Malta) Ltd and continues to innovate through its BetConstruct AI division, which focuses on artificial intelligence-driven solutions for the iGaming sector.
Detailed Review
Historical Overview
BetConstruct was founded in 2003, evolving from a sports betting specialist into a diversified technology group over more than two decades. The company's core platform, Spring Platform (SpringBME), serves as a unified business management environment that integrates all products under a single back office, enabling seamless cross-product management. The Sportsbook product covers over 90,000 live matches in 20+ languages, while the Casino offering includes both classic RNG games and live dealer experiences. The Multi-Wallet system allows operators to unlock the full product package with a starting investment of €25,000.
Business Model
BetConstruct operates as a B2B iGaming technology provider, generating revenue through platform licensing, turn-key and white-label setups, and service fees. The company's modular product suite allows operators to pick and choose components, while the unified back office reduces operational complexity. BetConstruct's multi-wallet solution is designed to lower the barrier to entry for smaller operators.
Products & Platforms
The company's product lineup includes Online Sportsbook, Retail Sportsbook, Classic Casino, Live Casino, Poker, Skill Games, Social Gaming Platform, Sports Data Solutions, and the Spring Platform. In 2025/2026, BetConstruct launched BetConstruct AI, a division focused on predictive analytics, personalization, and automation. Recent partnerships, such as with ADI Predictstreet for FIFA World Cup 2026 prediction markets and with Logifuture for Zoom Sports and Simulate distribution, highlight its expanding ecosystem.
Market Position
BetConstruct holds licenses from multiple regulated jurisdictions including the Malta Gaming Authority, UK Gambling Commission, Romanian National Gambling Office, ARJEL (France), and the Swedish Gambling Authority. The company is privately funded and has not disclosed revenue, though third-party sources estimate around $387.5 million. It competes with other full-stack iGaming providers and has a growing partner network across regulated markets.
Recent Developments
Leadership transitions have marked a new era for BetConstruct. In 2026, Lena Yasir was appointed Chief Executive Officer of BetConstruct (BetConstruct AI), bringing 20 years of iGaming experience from senior roles at other industry leaders. Co-Founder Vigen Badalyan remains actively involved as Founder and CEO, while Harutyun Hambardzumyan serves as Deputy CEO and Chief Operating Officer. The board includes Kristine Aslanyan. BetConstruct AI's launch signals a strategic push into artificial intelligence, with prediction markets and streaming integrations.
Key Products
Spring Platform (SpringBME)
The flagship business management environment that integrates all BetConstruct products, back-office tools, CRM, reporting, risk management, and compliance into a single interface.
Sportsbook
A full-featured online and retail sports betting solution covering 90,000+ live matches, 20+ languages, cash-out, multi-wallet, and customizable odds feeds.
Casino
A comprehensive online casino platform including slots, table games, live dealer tables, and aggregation of third-party content providers.
Live Casino
In-house live dealer studio streams baccarat, roulette, blackjack, and game shows, available for white-label and turnkey operators.
Poker
Poker network solution with ring games, tournaments, and multi-platform support (desktop, mobile, retail).
Virtual Sports
Simulated sports events (football, basketball, horse racing, etc.) with 3D visualization and automated betting.
Skill Games
Casual and skill-based games (fantasy sports, trivia, etc.) for player engagement and retention.
Social Gaming Platform
Free-to-play social casino and betting environments designed to drive user acquisition and brand loyalty.
Sports Data Solutions
Live data feeds, statistics, and scoring services for pre-match and in-play betting, available as a standalone API.
BetConstruct AI
AI-driven analytics, personalization engines, and operational tools launched in 2025 to enhance operator efficiency and player experience.
Multi-Wallet
A unified wallet system allowing players to use a single balance across all products.
Online Sportsbook
Full sports betting platform covering 90,000+ live matches in 20+ languages, with pre-match and live betting, cash-out, bet builder, and multi-sport coverage.
Retail Sportsbook
Land-based betting solution for shops, kiosks, and self-service terminals, integrated with the online platform.
Classic Casino
Slots, table games, and video poker from leading and in-house studios, available via instant play or download.
Multi-Wallet Solution
Single wallet allowing operators to access the full product suite with a starting investment of €25,000.
Key Persons
Lena YasirChief Executive Officer (CEO)
Vigen BadalyanCo-Founder
Vahe BadalyanCo-Founder & President
Karen MartirosyanCEO and VP of Operational Tools and Services
Adam Calleja UrryBusiness Development Director
- Beatriz Melges
Speaker
Exhibition History
Recent News

BetConstruct AI’s Harmony Predictstreet Draws 300+ Industry Leaders to Yerevan for Eighth Edition
BetConstruct AI’s eighth Harmony event, now named Harmony Predictstreet, brought over 300 C-level leaders to Yerevan for networking and product unveilings, underscoring its partnership with FIFA partner ADI Predictstreet. The two-day program combined cultural experiences at Garni Temple with product presentations at SoftConstruct headquarters.
2026-07-16