Lena Yasir is the Chief Executive Officer of BetConstruct AI, a global iGaming technology provider. She brings over 20 years of B2B iGaming experience, having previously held senior commercial and operational roles at ARRISE (powering Pragmatic Play) and Pragmatic Play.
Prior to joining BetConstruct AI as CEO in early 2025, she served as Vice President of Malta Operations at Pragmatic Play and as Chief Commercial Officer at ARRISE. Her career has focused on commercial strategy, international expansion, and team development across regulated and emerging markets.
Based in Malta, Lena Yasir now leads BetConstruct AI's strategic direction, overseeing its growth in the competitive iGaming technology landscape. Her appointment marks a significant milestone for the company as it continues to innovate in the AI-driven gaming sector.
Career History
| Company | Role | Dates |
|---|---|---|
| Betconstruct | Chief Executive Officer (CEO) | – present |