Karen Martirosyan

Karen Martirosyan leads Affigates, a newly established affiliate ecosystem under BetConstruct that combines software, managed services, and a vetted traffic network. He concurrently holds the role of VP of Operational Tools and Services at BetConstruct, where he oversees product and operational strategy.

Martirosyan is a frequent speaker at industry events such as iGB L!VE, and has been quoted in Focus Gaming News and iGaming Brazil on topics including affiliate revenue optimisation, compliance, and regional expansion across global iGaming markets.

With a focus on the evolving affiliate landscape, Martirosyan emphasizes that operators can no longer treat affiliates as an unmanaged channel, highlighting the need for integrated solutions and strategic partnerships.