- Founded
- 2015-01-01 in London, United Kingdom
- Headquarters
- London, United Kingdom
ATFX is a globally recognised online forex and contracts for differences (CFD) broker headquartered in London and founded in 2015. The company provides retail and institutional clients access to over 40 currency pairs, indices, commodities, metals, energy products, and stock CFDs via MetaTrader 4 and 5, alongside proprietary tools like ATFX CopyTrade and Trading Central. Regulated by nine authorities including the FCA, ASIC, and CySEC, ATFX serves over 500,000 clients worldwide. In Q1 2026, it reported a trading volume of USD 1.09 trillion, a 40.62% year-on-year increase. The firm also operates ATFX Connect, an institutional prime-of-prime service, and launched ATFunded, a proprietary trading firm, in January 2025. It has received multiple industry awards, including 'Best Global Forex Broker 2025' at Forex Expo Dubai. With dedicated regional CEOs for MENA and Africa, ATFX continues to expand its global footprint across Asia, Europe, Africa, and Latin America.
Detailed Review
History and Founding
ATFX was founded in 2015 by Joe Li in London, United Kingdom. The company began operations under the ATFX brand in 2017. Since then, it has grown into a multi-regulated broker with a presence in over a dozen countries. Joe Li serves as Group Chairman and is widely recognised as the driving force behind the company's expansion.
Business Model and Products
The core offering revolves around forex and CFD trading via MetaTrader 4 and MetaTrader 5 platforms. These are enhanced by proprietary tools such as ATFX CopyTrade, a social trading solution; Trading Central, a third-party research suite; and a proprietary Support & Resistance Indicator. For institutional clients, ATFX Connect provides prime-of-prime liquidity from tier-1 banks and non-bank providers, covering forex, metals, NDFs, and more. In January 2025, ATFX launched ATFunded, a prop trading firm that allows traders to earn funding by meeting performance targets. The broker generates revenue through spreads, commissions, and swap fees, and offers multiple account types including standard, premium, and Islamic accounts.
Regulatory and Market Position
ATFX operates through a multi-entity structure regulated by nine financial authorities: the UK’s FCA, Australia’s ASIC, Cyprus’s CySEC, the UAE’s CMA, and others in Mauritius, Jordan, Cambodia, and Saint Vincent and the Grenadines. This regulatory breadth allows it to serve clients in different jurisdictions under appropriate oversight. The company serves over 500,000 clients and reported a record trading volume of USD 1.09 trillion in Q1 2026, a 40.62% year-on-year increase. It has won awards including 'Best MT4 Broker APAC' at the UF AWARDS APAC 2025.
Leadership and Recent Developments
The executive team includes Joe Li as Group Chairman, Siju Daniel as Chief Commercial Officer, Khaldoun Sharaiha as CEO for the MENA region, and Dany Mawas as CEO for Africa. At the institutional arm, Mohammed Khan is COO of ATFX Connect, and Wei Qiang Zhang serves as Managing Director of ATFX. Michael Mirarchi was appointed Managing Director of Institutional Sales for Latin America. The firm continues to expand its local presence, with offices in Australia, Hong Kong, Indonesia, Taiwan, Thailand, Vietnam, Cambodia, Egypt, South Africa, Cyprus, the United Kingdom, Jordan, and the United Arab Emirates.
Key Products
MetaTrader 4 (MT4)
Industry-standard trading platform for forex and CFDs with advanced charting tools and automated trading via Expert Advisors (EAs).
MetaTrader 5 (MT5)
Next-generation multi-asset platform with more timeframes, an integrated economic calendar, and depth of market.
ATFX CopyTrade
Proprietary copy trading service allowing clients to automatically replicate trades of experienced traders.
Trading Central
Third-party market analysis tool providing technical analysis, signals, and research reports integrated into the trading platforms.
ATFX Support & Resistance Indicator
Proprietary indicator that automatically identifies key support and resistance levels on charts.
ATFX Connect
Institutional prime-of-prime offering providing deep liquidity, bespoke pricing, and access to tier-1 banks and non-bank liquidity providers.
ATFX Trader Magazine
Quarterly digital publication featuring market insights, trading tips, and economic analysis from ATFX experts.
SpaceX CFD
Contract for difference on SpaceX stock, allowing clients to speculate on the company's share price without owning the underlying security.
ATFX WebTrader
Browser‑based trading interface available from any device.
ATFX Mobile App
Native trading application for iOS and Android.
ATFunded
Proprietary trading firm launched in 2025 that enables traders to trade on a funded account after meeting performance criteria.
Offices & Headcount
750 employees (approx.)
Key Persons
- Joe Li
Group Chairman (and Founder)
Drew NivChief Strategy Officer (CSO), ATFX Connect
Dany MawasCEO, Africa & Co-Founder
Line Ho Young PeteriVP Strategic Partnerships
- Mohammed Khan
Chief Operating Officer – Institutional (ATFX Connect)
