Alpha Affiliates

History and Founding

Alpha Affiliates was established in 2012 by an experienced group of industry professionals, according to an interview with its Head of Affiliates, Boris Pashnev. The company is privately held and operates as a pure affiliate program, not a casino operator itself. It partners directly with its own online casino brands, including Infinity, Neospin, Gunsbet, ViciBet, Crown Slots, Loki, and 1RedBet, each offering slots, table games, live dealer, and sportsbook options where licensed.

Business Model

The affiliate program uses the Affilka and ReferOn tracking platforms, providing robust postback and cookie-based tracking with a 30-day cookie duration. Commissions are paid monthly between the 7th and 15th, with no withdrawal fees for crypto (BTC, USDT) and Capitalist, while Skrill and Neteller incur a 3% fee and bank transfers a €100 fee. Minimum payout is €20. The program accepts traffic from worldwide, but its primary focus is Tier-1 countries (e.g., UK, Germany, Canada) and Tier-2 markets, leveraging its MGA and Curacao licenses to cover multiple jurisdictions.

Products and Brands

Alpha Affiliates markets itself as a direct advertiser, meaning partners work directly with the brand owner rather than through a third-party network. This structure often yields higher commissions and faster support. The program provides personal affiliate managers, 24/7 support, and creative assets such as banners and landing pages. It also runs frequent competitions, most notably the “Alpha Race,” a multi-month leaderboard with prize pools reaching €500,000.

Market Position and Awards

In 2024, Alpha Affiliates won the “Affiliate network of the year” award. Its LinkedIn profile lists company size at 501–1,000 employees, with headquarters at 296 Agiou Andreou, Limassol Municipality, Limassol 3035, Cyprus. Despite its size and longevity, the company does not publicly disclose its C-suite executives, making it difficult to confirm named roles such as CEO, CTO, or CFO. The highest-profile public-facing executive is Boris Pashnev, Head of Affiliates, who has been featured in industry interviews. No founders have been officially named in public sources.