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Founded
2016-01-01 in Doncaster, England
Headquarters
Doncaster, England

Alfaleads is an international iGaming affiliate network and a core operating division of Alfaleads Group, a holding company founded in 2016. The network operates on a Cost Per Action (CPA) model, connecting over 1,000 advertisers with 5,000+ offers across casino, sports betting, crypto, and other verticals. What distinguishes Alfaleads in a crowded market is its deep, in-house SEO expertise—positioning itself as the only global iGaming affiliate network with such specialised knowledge, while also maintaining proficiency in PPC, media buying, influencer marketing, and mobile app promotion. The company has grown from a 13-person team in 2016 to more than 300 employees as of 2024, with offices in multiple countries, including a registered headquarters in Doncaster, England. Alfaleads has expanded its service portfolio through the creation of several subsidiaries: a media buying agency, a search marketing agency (alfa:search), a mobile app development studio, a legal support service (Alfa Defense), an in-app advertising agency, and an influencer marketing arm (Alfaleads Influence). The network has received multiple industry awards, including 'Marketing of the Year' at the AffPapa iGaming Awards 2025.

Detailed Review

Alfaleads operates as a performance-driven iGaming affiliate network under the Alfaleads Group holding company. Its primary offering is a CPA-based platform that matches affiliates (publishers) with high-converting offers from advertisers in gambling, betting, crypto, and dating. The network claims a global reach, with particular strength in SEO-driven traffic—a capability it has deliberately intensified since 2024, rebranding itself as the only international iGaming affiliate network with such deep, specialised SEO expertise. In addition to SEO, Alfaleads supports other traffic sources including PPC, media buying, push notifications, native ads, and influencer marketing.

Business Model and Ecosystem

The company’s product ecosystem extends beyond the core affiliate platform. Alfaleads Group houses six distinct business units: a Media Buying Agency (founded 2017) offering full-service media buying; alfa:search (founded 2018) focusing on SEO and ASO; a Mobile App Development Studio (founded 2019) that builds and markets mobile applications; Alfa Defense (founded 2020) providing legal support and protection for affiliates; an In-App Advertising Agency (founded 2021) for in-app ad campaigns; and Alfaleads Influence (founded 2022) for influencer marketing across gaming and non-gaming brands.

Market Position and Awards

Clients benefit from dedicated account management, tailored offer matching, generous payout caps, and weekly payments. The network has been recognised by industry awards: CPA Life Awards (Best iGaming Network 2018), Affbank Awards (Best iGaming Network & Most Creative Affiliate Program 2019), and AffPapa iGaming Awards (Marketing of the Year 2025). CEO Roman Manuylov received the 'Leader of the iGaming Industry' award at the Adriatic Web3 & iGaming Awards 2025.

Leadership and Presence

Alfaleads maintains a strong conference presence (SiGMA, iGB L!VE, etc.) and publishes regular market insights via its Newsroom. Its Trustpilot reviews show mixed feedback, but the company actively verifies employee identities to combat impersonation scams. The leadership team includes Co-Founder and Group CEO Roman Manuylov, Network CEO Aleksandra Loginova, and Chief Business Development Officer Alexander Duzhnikov.

Key Products

  • Alfaleads Network

    Flagship international iGaming affiliate network (CPA model) with 1,000+ advertisers and 5,000+ offers across multiple verticals.

  • alfa:search

    Search marketing agency specializing in SEO and ASO, founded in 2018.

  • Alfaleads Influence

    Influencer marketing company (founded 2022) that creates campaigns for iGaming and non-gaming verticals with top bloggers.

  • Media Buying Agency

    Full-service media buying unit that grew out of the original in-house team in 2017.

  • Mobile App Development Studio

    In-house studio (founded 2019) for building mobile apps.

  • Alfa Defense

    Legal support service for affiliates (founded 2020).

  • In-App Advertising Agency

    Agency focused on in-app ad placements (founded 2021).

  • In-App Traffic Agency

    A dedicated unit that monetises in-app traffic, likely through programmatic or direct ad placements. Brand name not publicly confirmed.

  • фlfa:search

    A search marketing agency specialising in SEO for iGaming clients, offering organic traffic strategies, keyword research, and content optimisation.

Offices & Headcount

300 employees (approx.)

Key Persons

Exhibition History

Related Companies

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