- Headquarters
- Punane 68, Tallinn, Estonia
Alanbase is a SaaS platform designed for building and managing affiliate programs, with a particular focus on the iGaming, media-buying, and e-commerce verticals. Founded by industry experts, the platform enables businesses to launch a fully branded affiliate network within 24 hours using pre-configured presets for mobile and web. Alanbase emphasizes real-time data processing, offering flexible payout models such as CPA, RevShare, and Hybrid, along with cohort analysis and smart goal tracking. The platform includes a role-based admin system that supports administrators, advertisers, and partners, with granular permission settings. The company operates out of Estonia and serves a global client base, having grown organically without external funding. Alanbase integrates with major ad networks and tracking tools to streamline affiliate operations, and its lean team of performance marketing specialists continues to evolve the feature set. The platform is particularly valued in the iGaming space for its ability to assess long-term traffic quality without relying on external tools, and it offers white-label branding for networks to maintain their corporate identity.
Detailed Review
Company Overview
Alanbase is a full-stack affiliate program builder that distinguishes itself with a real-time statistical engine, claiming data update speeds that outpace competitors. The platform supports all major payout models—CPA, RevShare, and Hybrid—and extends flexibility through custom qualification rules that allow advertisers to define payment formulas based on their own unit economics. One of its most praised features is cohort analysis, particularly valuable for media buyers in iGaming who need to assess long-term traffic quality without relying on external tools.
Business Model and Deployment
The interface is designed for rapid deployment: integrations are completed within 24 hours, and the system offers white-label branding so networks can maintain their corporate identity. Smart Goals enable users to track business-specific KPIs with custom formulas, while customizable dashboards provide quick visual access to key metrics. The role-based admin system supports multiple access levels—administrators, advertisers, and partners—with granular permission settings.
Target Verticals and Integrations
Alanbase targets three primary verticals: iGaming, media-buying teams, and e-commerce, with readymade presets for each. Its currency flexibility (supports multiple currencies) and integration with tools like RichAds and StatsDrone further extend its utility. Reviews highlight its ease of use, powerful analytics, and the ability to scale affiliate operations without operational chaos. While pricing is not publicly disclosed, the platform offers a 14-day free trial via joinalanbase.com.
Market Position and Growth
Alanbase has not pursued external funding, indicating a bootstrapped growth model, and its team size remains undisclosed, though the company maintains an active presence in the iGaming affiliate community through content and partnerships. The company is headquartered in Estonia, based on its `.ee` LinkedIn domain, but no official address has been confirmed in public sources. No specific founding year or location has been publicly disclosed.
Key Products
Alanbase Affiliate Tracking Software
A SaaS platform for creating and managing affiliate programs; includes real-time statistics, multi-model payouts (CPA, RevShare, Hybrid), cohort analysis, smart goals, role-based admin, customizable dashboards, and 24-hour integration.
Pre-built Vertical Presets
Ready-made configurations for iGaming, media-buying teams, and e-commerce, allowing fast deployment tailored to specific verticals.
API & Integration Layer
Integration with external ad networks and tracking tools to connect affiliate data flow.