iGaming B2B
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Founded
2019-01-01
Headquarters
Unit 6 C, Main Reception - Portland Marina, 6 Hamm Beach Road, Portland, England DT5 1DX, United Kingdom
Email
sales@affiverse.com
Phone
+44 754-5628795

Affiverse is a specialist affiliate and performance marketing agency, media publisher, and training platform. Founded by industry veteran Lee-Ann Johnstone in 2019, the company helps brands launch, scale, and optimise their affiliate programmes across multiple verticals, with a particular focus on iGaming, ecommerce, and digital services. Operating as part of the Revpanda Group, Affiverse combines decades of hands-on affiliate management experience with a strong editorial voice through its Google News–approved content hub, Affiverse Media. The company also hosts ‘The Affiliate Marketing Podcast,’ which has been running since 2019 and features discussions with global industry leaders. In addition to agency services, Affiverse provides training, events, and strategic consulting, positioning itself as a one-stop resource for performance marketers. Under Johnstone’s leadership, Affiverse has grown a dedicated LinkedIn community of over 5,000 followers and is frequently cited in industry publications for its insights on affiliate partnerships, AI localisation, and compliance. The company’s tagline – “Helping the world do affiliate marketing, better” – reflects its mission to educate, connect, and drive measurable results for clients.

Detailed Review

Affiverse operates as a boutique, high-touch affiliate marketing agency that also functions as a media company. Its core service is the management of affiliate programmes for brands seeking to build performance-based partnerships. The agency leverages decades of award-winning expertise and market-leading technology to recruit, onboard, and optimise affiliate partners. Clients range from startups to enterprise-level organisations.

A significant differentiator is Affiverse Media, a dedicated news and analysis platform covering the affiliate and performance marketing industry. Approved by Google News, it publishes daily articles, trend reports, and podcast transcripts, making it a credible source for practitioners. The company also runs ‘The Affiliate Marketing Podcast’ (Apple Podcasts, 2019–present), hosted by Lee-Ann Johnstone, which regularly attracts senior executives from iGaming, fintech, and ecommerce.

Affiverse’s training and events arm offers webinars, workshops, and conference speaking engagements, often in partnership with platforms like vCommission and Everflow. The company is tightly integrated with the Revpanda Group, a marketing ecosystem that includes All-in Global (localisation) and CRAIG (AI-powered localisation tool). This ecosystem allows Affiverse to offer additional services like multilingual content production and AI-driven market testing.

In 2025–2026, Affiverse has increased its focus on AI localisation and multi-channel affiliate growth, as reflected in its podcast episodes and media content. Despite its relatively small public footprint, Affiverse punches above its weight in influence, regularly being quoted in affiliate marketing roundtables and reports by impact.com and others. The company has no known outside funding rounds; it appears to be organically grown and privately held.

Key Products

  • Affiverse Agency

    Affiliate program management services for brands, leveraging expertise and technology to recruit, onboard, and optimise affiliates.

  • Affiverse Media

    Google News–approved content hub publishing daily articles, trend reports, and podcasts on affiliate and performance marketing.

  • The Affiliate Marketing Podcast

    Podcast hosted by founder Lee-Ann Johnstone featuring discussions with global industry leaders from iGaming, fintech, and ecommerce.

  • Training & Events

    Webinars, workshops, and conference speaking engagements often in partnership with platforms like vCommission and Everflow.

Key Persons

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