Affiliate365 Ltd

Company Overview

Affiliate365 Ltd (company number 07984064) was incorporated in March 2012 under the laws of England and Wales, with its registered office at Kemp House, 152–160 City Road, London. The company’s principal commercial asset is Affconnect.com, a global affiliate marketing network that aggregates thousands of publishers and offers advertisers a self-managed platform for setting commission rates, tracking performance, and integrating via API. According to its iGaming Suppliers listing, the network serves “multiple industry verticals,” though its emphasis on casino and gaming business data and market research reports suggests a strong orientation toward the iGaming sector.

Platform and Services

The platform’s value proposition centres on rapid onboarding (brands can be live “within a few days”) and full control over marketing budgets. Affiliates are drawn from a wide pool, and the network uses performance-based models such as cost-per-action (CPA) and revenue share. In addition to its network services, the company publishes and distributes business intelligence and market research focused on casino and gaming, a vertical that demands specialised data and compliance-aware promotion.

Operational Footprint

Affiliate365 Ltd’s operational footprint is modest. Its physical address in London and a separate mailing address in Colchester, Essex, indicate a small administrative base. The company’s phone (+44 20-3600-0365) and email (info@affconnect.com) are published, but no information on employee headcount, office locations beyond the UK, or recent funding rounds is available from public sources. The firm does not appear to maintain a public blog, press room, or visible social media presence dedicated to its corporate entity, with most external references coming from supplier directories and the Companies House registry.

Leadership and Transparency

The absence of publicly named leadership (CEO, C-suite, or founders) or staff details in any of the reviewed sources suggests that Affiliate365 Ltd operates as a privately held, tightly controlled entity. No partnership announcements, new product launches, or licensing disclosures beyond standard UK company law filings were found in current media or industry databases.

Market Position and Outlook

Given the lack of transparency around management and growth metrics, Affiliate365 Ltd appears to be a niche, back-office affiliate network rather than a market-leading platform. Its long-term viability depends on the continued liquidity of the iGaming affiliate sector and its ability to adapt to regulatory changes in the UK Gambling Commission’s oversight of affiliates and white-label operators.