Ads2Paper (clickflare)
- Founded
- 2012-01-01 in Hong Kong SAR, China
- Headquarters
- RM 2103 Futura Plaza, 111 How Ming Street, Kwun Tong, Hong Kong SAR, China
Ads2Paper Ltd, operating under the brand name ClickFlare, is a Hong Kong-based technology company that provides a leading ad tracking and campaign optimization platform for performance marketers, media buyers, and affiliate networks. Founded in 2012 as an internet advertising agency, the company evolved into a software provider after its founders—themselves veteran media buyers—built an in-house tool to solve the data accuracy and automation challenges they faced managing six-figure ad budgets. That tool eventually became TheOptimizer, a campaign automation platform, and later, ClickFlare, a comprehensive ad tracker designed to centralize campaign data, attribute conversions accurately even after GDPR and iOS 14, and provide real-time, customizable reporting. ClickFlare boasts over 200 integrations with major ad platforms, affiliate networks, and revenue/cost data sources. The platform is particularly popular in performance verticals such as search arbitrage, lead generation, and affiliate marketing—sectors that overlap significantly with iGaming and gambling acquisition. With a team of approximately 30 employees, ClickFlare serves over 1,000 performance marketers globally and reports a 99% client satisfaction rate, underpinned by responsive live-chat support and continuous feature releases.
Detailed Review
ClickFlare positions itself as a “tracker that works for everyone,” but its feature set and user testimonials reveal a strong specialization in high-volume, data-intensive campaign management—exactly the type required in the iGaming and gambling industry. The platform excels in four key areas:
1. Centralized Tracking: Over 200 out-of-the-box integrations allow users to connect traffic sources (Taboola, Outbrain, RevContent), affiliate networks, and conversion data sources within a single dashboard. For iGaming affiliates running multi-geo, multi-offer campaigns, this eliminates the need to jump between platforms.
2. Accurate Attribution Post-Privacy Changes: ClickFlare’s support for Conversion API (CAPI) integrations with Google Ads and Facebook enables postback of conversion events even when browser-based cookies are blocked—a critical requirement for gambling advertisers facing strict privacy regulations.
3. Advanced Reporting & Optimization: Users can create real-time, automated reports split by hour, country, device, or offer. The platform supports A/B split-testing of landing pages and offers, with conditional routing to automatically direct traffic to the best-performing variant. This is particularly valuable in search arbitrage, where micro-optimizations drive profitability.
4. Automation via TheOptimizer: ClickFlare is often used in conjunction with its sibling tool, TheOptimizer, which automates campaign adjustments (e.g., pausing underperforming keywords, scaling winners). Clients report significant scaling improvements after adopting the combined ecosystem.
The platform is cloud-based and accessible via a 14-day free trial (no credit card required). Pricing is subscription-based, with tiers based on volume of tracked events, making it scalable from small affiliates to large networks. Customer support is highlighted as a differentiator, with near-instant live-chat responses and dedicated onboarding guidance.
Potential Drawbacks for iGaming: While ClickFlare supports gambling-related traffic, users must ensure their campaigns comply with ClickFlare’s acceptable use policy (not publicly detailed). Additionally, the platform’s strength in search arbitrage and lead gen may require customization for specific iGaming verticals like sportsbook or casino direct-to-player acquisition.
Overall: ClickFlare is a mature, well-supported ad tracker that directly addresses the pain points of performance-driven iGaming affiliates and operators: data accuracy, cross-platform integration, and real-time optimization.
Key Products
ClickFlare
Cloud-based ad tracking and attribution platform enabling users to build funnels, track conversions across 200+ integrations, and optimize campaigns with real-time data.
TheOptimizer
Campaign automation tool specifically designed for search arbitrage workflows, originally developed by the same founding team.
Ads2Paper Agency
Internet advertising agency offering mobile, email, and PPC advertising services, using the company's own tracking solutions to deliver measurable results for clients.
Ads2Paper
The digital advertising agency arm that offers paid traffic management, lead generation, and campaign scaling services, specializing in mobile, email, and PPC advertising.
Offices & Headcount
30 employees (approx.)