ActiveWin Marketing

History

ActiveWin Marketing began in 2013 as the in-house digital marketing arm of Betfred, a major UK bookmaker. This origin gave the agency deep expertise in the highly regulated and competitive iGaming sector. Over time, it transitioned into a standalone agency, maintaining its focus on high-stakes industries while expanding into fintech, healthcare, property, and travel. By 2020, the team had grown from three to over 100 employees, and the agency won 'Digital Marketing Company of the Year' at the Northern Digital Awards for two consecutive years.

Services

ActiveWin structures its offerings around five primary pillars: PPC (managed search campaigns on Google and Microsoft), Paid Social (targeted ads on Meta, LinkedIn, and TikTok), SEO (on-page and off-page optimization), Affiliate Marketing (leveraging a well-connected network for high-value leads), and Marketing Consultancy (strategic advisory). The agency also provides creative campaigns, PR, content marketing, web development, and UX/CRO services. This full-service approach is designed to address the complex needs of clients in regulated industries.

Market Position

ActiveWin differentiates itself through a 'digitally driven' culture built by founder Warren Jacobs, emphasizing resilience and results in challenging markets. The agency managed Betfred's entire digital presence during a period of intense competition and regulatory tightening before winning external clients. It holds ISO certification and has been shortlisted for regional awards such as 'Best Digital Marketing Campaign' and 'Best Large Agency'. Despite its growth, the agency remains relatively opaque about its current headcount and senior leadership beyond the founder and managing director.

Leadership

The company's public-facing 'Meet the Team' page lists a handful of functional heads: Founder Warren Jacobs, Managing Director Joshua Gamble, HR Director Jodie Broad, and Account Director Mike Swain. No CEO, CTO, COO, or other C-suite executives are explicitly named, suggesting a flat or informally structured leadership team.

Reputation and Accolades

ActiveWin is a regular nominee for industry awards including the EGR Awards and Global Gaming Awards. Its client base spans multiple verticals, and the agency is recognized as a credible, battle-tested partner for brands in regulated or ultra-competitive sectors, particularly iGaming, finance, and e-commerce.