ABC World Media
- Founded
- 2011-01-01 in Noida, Uttar Pradesh, India
- Headquarters
- Noida, Uttar Pradesh, India
ABC World Media is a full-service creative and advertising agency headquartered in Noida, Uttar Pradesh, India, with a specialized focus on media buying, planning, and digital marketing for businesses worldwide. Founded in 2011 by Ajayy Bhattiwal, the agency positions itself as a strategic partner for publishers, brands, agencies, and government institutions, particularly within the iGaming and digital advertising sectors. Leveraging deep partnerships with publishers across the Indian subcontinent, it provides competitive rate structures and cross-platform services including strategic planning, content optimization, market development, and media buying guidance. With a team of approximately 100 employees, ABC World Media serves an international clientele from its Noida base and is recognized as the official media partner for major affiliate events in the iGaming industry.
Detailed Review
History and Founding
ABC World Media was founded in 2011 by Ajayy Bhattiwal in Noida, Uttar Pradesh, India. The company started as a niche advertising agency focused on media buying and digital marketing, and over the years carved out a strong specialty in the iGaming and digital media vertical. It often acts as a bridge between global clients and local publisher networks in the Indian subcontinent.
Services and Business Model
The agency’s core service offerings include Research and Analysis, Media Buying, Client Servicing, SEO Services, and Advertising Creative, designed as end-to-end solutions from strategy formulation through execution. Media buying relies on long-established relationships with publishers across multiple genres to secure competitive open-market rates, while SEO services center on link-building expertise tailored for performance-driven campaigns. The company also provides training, content optimization, and market development support, indicating a consultancy-like depth beyond pure media placement.
Market Position and Clients
ABC World Media’s client base spans publishers, brands, advertising agencies, and government institutions, diversifying its revenue stream across regulated and emerging markets. It explicitly lists iGaming and the i Gaming Industry as key specialties on its LinkedIn profile, aligning with the high-growth online gambling sector. The firm markets itself as serving clients from across the world, with an emphasis on leveraging the Indian subcontinent’s high-demand publisher network for international advertisers.
Leadership
Ajayy Bhattiwal serves as the Chief Executive Officer and founder, confirmed via the company's LinkedIn page and his personal profile. Roshani Thokne is the Chief Operating Officer, as listed on the company’s LinkedIn page, though no independent third-party confirmation was found for this role. No other C-level executives (CFO, CTO, etc.) were publicly identified.
Company Profile
With a team size officially stated as 51–200 employees but estimated at around 100, ABC World Media maintains a scalable structure that adapts to client needs through a network of industry executives. The company remains relatively private with no public financial disclosures, but it has established a recognizable brand within iGaming affiliate circles and is the official media partner for major affiliate events in the industry.
Key Products
Media Buying Services
Core service leveraging publisher relationships to secure competitive rates across multiple genres.
SEO Services
Link-building and search engine visibility services tailored for iGaming and other sectors.
Advertising Creative
In-house graphic design team producing marketing collateral.
Research and Analysis
Sourcing, screening, and filtering partners to ensure compliance with client mandates.
Client Servicing
Relationship-driven account management with continuous interaction.
Strategic Planning and Content Optimization
Cross-platform consulting for sustainable market footprint.
Media Buying & Planning
Negotiated advertising placements across print, digital, and broadcast publishers, primarily in the Indian subcontinent.
Research & Analysis
Partner vetting and market intelligence to align client objectives with suitable media outlets.
Client Servicing & Strategic Planning
Ongoing account management, market development, and campaign optimisation.
Content Optimization & Market Development
Strategic services to help clients expand brand footprint and optimize content performance.
Offices & Headcount
100 employees (approx.)
Key Persons
- Ajay Bhattiwal
Founder & Chief Executive Officer