4RA PARTNER
- Founded
- 2018-01-01 in Nicosia, Cyprus
- Headquarters
- Nicosia, Cyprus
4RA PARTNER is the official in-house affiliate program of the 4RaBet brand, established in 2018 to drive player acquisition for its portfolio of sports betting and casino platforms. Headquartered in Nicosia, Cyprus, the program has built a strong presence in emerging markets, particularly India and South Asia, where it tailors its offerings to local sports like cricket and kabaddi and integrates over 70 regional game providers. Claiming to serve more than 30,000 partners and process over $20 million in monthly affiliate payouts, 4RA PARTNER operates as a direct advertiser without third-party intermediaries, using Alanbase tracking software to manage commissions. The program offers flexible revenue share, CPA, and hybrid models with net-7 payment terms and a $100 minimum withdrawal threshold. Beyond its flagship 4RABET sportsbook and casino, it also promotes the CROREWIN and CROREBET brands and provides affiliates with custom-branded Progressive Web Apps and real-time analytics dashboards. With a focus on high mobile penetration regions and lightweight solutions, the company positions itself as a transparent, high-paying partner network in the iGaming affiliate space.
Detailed Review
History & Founding
4RA PARTNER was founded in 2018 as the direct affiliate channel for 4RaBet, an online sportsbook and casino brand that markets itself as the first online sports event promoter fully adapted to Indian currency and language. From the outset, the program has avoided third-party networks to maintain transparency and offer higher commissions to publishers. Its growth has been closely tied to the expansion of 4RaBet in South Asia.
Geographic Focus & Market Strategy
The affiliate program concentrates on India and the Indian subcontinent, including Bangladesh, Sri Lanka, Nepal, and other tier-3 countries. Its sports betting product is specifically curated for Indian cricket, kabaddi, and local leagues, while the casino vertical features over 70 game providers tailored to regional preferences. Lightweight PWA solutions are offered to optimise user experience on low-end devices in high mobile penetration areas.
Products & Platforms
The flagship brand is 4RABET, a sportsbook and casino offering pre-match and live betting, slots, crash games, and live dealer tables. Under the same umbrella, CROREWIN and CROREBET serve as additional casino and betting brands for different sub-markets. Affiliates receive a custom-branded PWA (Progressive Web App) for mobile traffic, and all tracking and reporting is handled via the Alanbase platform with real-time analytics and anti-fraud measures.
Commission & Payment Terms
4RA PARTNER offers revenue share (unspecified percentage), CPA flat fees, and hybrid models. Payments are processed on a NET7 basis with a $100 minimum payout. A hold period may apply for suspicious activity, and while no volume caps exist, prohibited traffic sources (e.g., spam, incentivized clicks) are enforced.
Technical & Support Infrastructure
The program provides 24/7 support via live chat and dedicated account managers. A private community for webmasters facilitates strategy sharing. Offers are direct (no sub-affiliate layer), and click-level tracking with fraud detection is standard.
Licensing & Compliance
4RA PARTNER operates under 4RaBet's gambling license from a recognized jurisdiction (the specific regulator is not publicly disclosed). The program prohibits certain traffic sources and enforces responsible gambling guidelines.
Company Standing
With over 30,000 affiliates and $20 million in monthly payouts, 4RA PARTNER is a mid-sized but established player in iGaming affiliate marketing, particularly strong in South Asia. The company maintains a low public profile—no executive names, funding rounds, or awards are publicly available, suggesting a privately held, founder-run structure.
Key Products
4RABET
The flagship gambling and sports betting brand promoted by the affiliate program, focused on the Indian market with cricket betting, casino games, and live dealer.
CROREWIN
A secondary casino/betting brand offered for promotion by affiliates, expanding the portfolio of offers.
CROREBET
Another brand under the 4RA PARTNER umbrella, providing additional betting and casino options for affiliates.
Alanbase Platform
The third-party affiliate management software used to track referrals, manage commissions, and generate reports.
PWA (Progressive Web App)
A mobile app-like tool provided to affiliates for easier promotion and user engagement on mobile devices.
Affiliate Dashboard
A transparent analytics interface for tracking clicks, conversions, revenue, and payments in real-time.
Alanbase
Third-party affiliate management and tracking platform used by 4RA PARTNER for real-time reporting, sub-affiliate management, and commission calculations.
PWA for Partners
Custom Progressive Web App that affiliates can brand and distribute to drive mobile traffic.
Offices & Headcount
125 employees (approx.)