22Bet Partners
- Founded
- 2017-01-01 in Nicosia, Cyprus
- Headquarters
- Nicosia, Cyprus
22Bet Partners is the official affiliate program for two leading iGaming brands: 22Bet and BetLabel. Launched in 2017, the program enables affiliates to promote a comprehensive sportsbook and casino offering across more than 80 geographies, with support for 75 languages and over 400 payment methods. Affiliates can choose from flexible commission models, including revenue share up to 50%, CPA up to €800, or a hybrid plan, and benefit from real-time analytics, customised marketing materials, and dedicated account management. The program’s in-house brands operate under a Curaçao licence, and 22Bet was named Best Sports Betting Operator at the 2026 AffPapa iGaming Awards. With a strong focus on localisation, 22Bet Partners provides dedicated country-specific domains for key African markets such as Zambia, Kenya, and Nigeria, and offers fast payouts, a reward store, and multilingual support. The platform is trusted by hundreds of affiliates globally, as reflected in numerous positive testimonials and industry partnerships.
Detailed Review
Background & History
22Bet Partners was established in 2017 as the affiliate division of 22Bet, a rapidly growing online sportsbook and casino operator. The program was created to centralise partner acquisition and retention, leveraging the parent company’s extensive betting and gaming product portfolio. Over the years, it has expanded its reach to include the BetLabel brand, further diversifying its casino offering. The program holds a Curaçao licence (sub-licence 200+) and has built a reputation for reliability, timely payouts, and strong affiliate support.
Commission Models & Payouts
Affiliates can select from three primary structures: a lifetime revenue share of up to 50% with no negative carryover, a CPA of up to €800 per new depositing player, or a hybrid combination of rev share and CPA negotiated with an account manager. Payments are processed monthly via Neteller, Skrill, bank transfer, and cryptocurrencies, with a minimum withdrawal of €50. The program features a dedicated reward store where affiliates can claim bonuses and gifts.
Brand Portfolio
The flagship brand, 22Bet, offers a comprehensive sportsbook covering 30+ betting types including pre-match, live, esports, and TV games, alongside a full online casino with thousands of slots, table games, and live dealer titles from top providers like Microgaming, NetEnt, and Evolution Gaming. It is known for a low minimum deposit of $1 and broad payment method acceptance. BetLabel is an additional casino brand under the same Curaçao licence, offering a varied catalogue of slot and live dealer games.
Marketing Tools & Support
The affiliate dashboard provides real-time performance statistics, a smart banner gallery with filters by league, event, country, or ambassador, and customisable logos for social media. The media library is optimised for blogs and websites, and affiliates receive step-by-step guides for creating tracking links and marketing sources. Dedicated localised domains are available for Africa, helping affiliates target specific geos with tailored creatives. Each affiliate is assigned a dedicated account manager and has access to multilingual support via live chat and email.
Awards & Recognition
In May 2026, 22Bet was awarded Best Sports Betting Operator of the Year at the AffPapa iGaming Awards, underscoring the brand’s strength and the affiliate program’s value proposition.
Key Products
22Bet
Comprehensive online sportsbook and casino with live betting on 30+ sports, low minimum deposit of €1, 400+ payment methods, and an extensive casino lobby including slots, table games, and live dealers.
BetLabel
Secondary iGaming brand operating under the same Curaçao license, offering both sports betting and casino games as an additional product for affiliates.
SafeCasino
A newer online casino launched under the 22Bet Partners portfolio, winner of Best New Casino at the AskGamblers Awards 2026.
22Bet Partners Affiliate Platform
Core B2B product providing real-time analytics, marketing tools, creative assets, and commission tracking for affiliates.
Offices & Headcount
350 employees (approx.)