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Founded
2007-01-01 in Russia
Headquarters
Limassol, Cyprus

1xBet is a privately held online gambling and sports betting company founded in 2007, originally based in Russia and now headquartered in Limassol, Cyprus. Operating under a Curaçao eGaming license, it has grown into one of the world’s largest sportsbooks and casinos, with a daily active player base of over 3 million and a reported turnover exceeding $2 billion by 2020. The platform offers fixed-odds sports betting across 50+ sports, live betting, esports wagers on 25+ titles, and a casino with more than 13,000 games. It supports 60 languages and over 200 payment methods. Despite its global scale, 1xBet has faced regulatory bans in several major markets, including the United States, the United Kingdom, and France, due to investigations into illegal gambling and money laundering. The company has pivoted to emerging markets in Africa, South America, and Southeast Asia, and has pursued an aggressive sponsorship strategy, partnering with top football clubs such as FC Barcelona and Paris Saint-Germain, as well as esports teams and major sporting events.

Detailed Review

History and Founding

1xBet was founded in 2007 in Russia by Roman Semiokhin, Sergey Karshkov (deceased June 2023), and Dmitry Kazorin. What began as an offline betting operation quickly expanded online and became a global iGaming powerhouse. The company’s core offering is its multi-language sportsbook, which covers more than 50 sports and thousands of daily events, including niche markets like political and cultural outcomes. Its proprietary “Bet Constructor” allows users to create custom wagers.

Business Model and Products

The company generates revenue primarily through sports betting margins, casino game house edges, and affiliate commissions. Its flagship product is the 1xBet Sportsbook, offering fixed-odds pre-match and live betting. The 1xBet Casino features over 13,000 games, including slots, table games, and live dealer options from numerous providers. The esports vertical lists over 3,500 events across 25+ titles daily. The 1xBet Mobile App provides full platform functionality on iOS and Android. The 1x.partners affiliate program offers up to 40% revenue share.

Market Position and Competition

1xBet is one of the largest online gambling operators by user base and revenue, competing with giants like Bet365, DraftKings, and FanDuel. Its aggressive sponsorship strategy has given it high brand visibility, particularly in football and esports. However, its controversial reputation and regulatory bans in key markets have limited its presence in Europe and North America.

Licensing and Regulatory Footprint

The company operates under a Curaçao eGaming license, which enables it to offer services in many jurisdictions but has been criticized for weaker oversight. 1xBet has been blacklisted in Russia, faced legal actions in the UK and France, and was accused of operating illegal gambling operations and money laundering. In 2021, reports revealed that its founders had generated over US$655 million in illegal gambling revenue. Despite these issues, the company continues to secure high-profile sponsorships, including FC Barcelona (until 2029) and Paris Saint-Germain (2022–2025), as well as partnerships with Conor McGregor and the Billie Jean King Cup.

Recent Developments

In 2025, 1xBet became the title sponsor of the Maharlika Pilipinas Basketball League in the Philippines (later dropped) and the official global betting partner of the Billie Jean King Cup through 2026. The company operates through a franchise model with local license partners in various jurisdictions and employs approximately 5,000 people as of 2022.

Key Products

  • 1xBet Sportsbook

    Fixed-odds and live in-play betting on football, basketball, tennis, cricket, and 40+ other sports, with competitive odds and a wide range of markets.

  • 1xBet Casino

    Online casino featuring thousands of slot games, table games (blackjack, roulette, baccarat), and a live dealer section.

  • 1xBet Esports

    Dedicated betting platform for competitive video gaming, covering titles such as CS2, Dota 2, League of Legends, Valorant, and more, with live streaming and statistics.

  • 1xBet Virtual Sports

    Simulated sports events (football, horse racing, greyhounds) running 24/7 with random outcomes, available for betting.

  • 1xBet Live

    Live dealer casino offering real-time roulette, blackjack, poker, and game shows hosted by human dealers via video stream.

  • 1xBet Mobile App

    Native applications for iOS and Android providing full functionality of the website, including betting, deposits, and account management.

  • 1xPartners

    Affiliate marketing programme that allows partners to earn commissions by referring new players to 1xBet.

  • 1xBet Clone Script

    A white-label solution for operators wishing to launch their own sportsbook based on the 1xBet engine.

  • 1x.partners

    Affiliate program offering up to 40% revenue share, with real-time statistics, smart links, and JSON feeds.

  • Bet Constructor

    Proprietary tool allowing users to create custom combination bets.

  • 1x.partners Affiliate Program

    Revenue-sharing affiliate program offering up to 40% commission.

  • 1xBet Live Betting

    In-play wagering with real-time odds updates across all major sports.

Offices & Headcount

5000 employees (approx.)

Key Persons

Notable past members

Exhibition History

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