1xBet Details Brand Shift Toward Regulated Markets at iGB L!VE 2026

During iGB L!VE 2026, the iGB team sat down with representatives from 1xBet to discuss the company's strategic repositioning. The operator characterized this move not as a simple rebrand but as an evolution, with a sharper emphasis on generating revenue from sustainable, regulated markets.

The conversation explored how 1xBet is working to strengthen long-term relationships with its player base. Central to this effort are the company's newly highlighted player protection reports and the introduction of the 1xCare initiative, both designed to demonstrate a commitment to safer gambling and customer welfare.

A key theme of the interview was the challenge faced by B2C iGaming brands in building and maintaining trust. 1xBet's representatives outlined how its latest initiatives aim to address that challenge, particularly as regulatory scrutiny increases across key jurisdictions.