Player Churn
1 articles tagged "Player Churn".
Invisible Friction: Addressing Covert Player Churn in iGaming Platforms
A new report from Games Valley highlights "invisible friction"—minor operational glitches like slow game launches or delayed bonuses—as a major cause of quiet player churn in iGaming. These issues, often overlooked by operators focused on external factors, erode trust and lead players to leave without complaining, underscoring the critical need for real-time operational intelligence to protect revenue and enhance player retention.