Lifetime Value
1 articles tagged "Lifetime Value".
N1 Partners: Affiliate Success Now Hinges on Retention and Lifetime Value
N1 Partners' latest N1 Product Voices analysis argues that igaming affiliate performance is shifting from acquisition volume to retention, lifetime value, and product quality, as rising acquisition costs and changing player behavior erode the old FTD-driven model. The company also outlines key product factors, retention mechanics, and future trends such as AI-powered personalisation, while advising affiliates to emphasize long-term brand potential over short-term acquisition metrics.