Cross-selling
1 articles tagged "Cross-selling".
Post-World Cup Retention: How Operators Can Convert Event Bettors into Enduring Customers
With the 2026 FIFA World Cup poised to be a major acquisition event, Sportradar's Dimi Katsavelis highlights that retaining new bettors is the critical post-tournament challenge. He advises operators to reallocate marketing spend from acquisition to retention, leverage AI-driven personalization and integrated data, and employ strategic, behavior-driven cross-selling to convert casual event-driven customers into loyal, long-term users.