B2B Marketing

3 articles tagged "B2B Marketing".

• Virgin Bet South Africa GM Gail Odgers prioritises marketing to drive market share gains

  Gail Odgers, newly appointed general manager for Virgin Bet in South Africa, outlined plans to leverage marketing and brand recognition to gain market share, while stressing product and retention as complementary pillars. She also advised against over-investing in short-term World Cup campaigns.

  2026-07-17AfricaCEO AppointmentB2B Marketing

• John Cook: Rethinking events as part of an integrated media and marketing strategy

  John Cook of SBC Media argues that iGaming companies must stop treating events as standalone three-day sprints and instead adopt a content-driven marathon that integrates pre-event education, activation, and thoughtful post-event follow-up to maximise ROI.

  2026-07-16EventMarketing StrategyContent MarketingB2B Marketing

• B2B marketing shifts: new survey reveals media buying priorities and ROI pressures

  SBC Insights' Media Marketing Buyers Survey captures real spending habits and ROI priorities across print, digital, events, and podcasts, offering benchmarks for both media sellers and buyers navigating a shifting B2B landscape.

  2026-07-16SurveyB2B MarketingMedia BuyingROI